Social Media and Growth Manager

Summary
## Part-Time Arabic & English Social Media & Growth Manager – Instagram, TikTok & Paid Ads

We are launching a new UAE-based e-commerce/lifestyle brand and are looking for a smart, creative and commercially minded freelancer to manage our social media presence and support the launch.

This is a **part-time, ongoing freelance role**. We are a small startup, so the workload is relatively light, but we need someone who can take ownership and work independently.

### What You Will Manage

**Instagram & TikTok**
- Manage our Instagram and TikTok accounts.
- Build a professional, premium and active social media presence.
- Create and manage the monthly content calendar.
- Write strong Arabic and English captions, hooks and scripts.
- Create Reels, TikToks, Stories and social posts.
- Engage with comments and messages.
- Professionally communicate with potential customers through social media and guide interested customers toward the website and purchase.

### AI Content Creation

- Create high-resolution, premium AI-generated videos and visual content.
- Develop creative Reel/TikTok concepts rather than relying on basic templates.
- Create scripts, hooks and storytelling concepts around the brand.
- Use modern AI video and content-generation tools.
- Adapt content for UAE/GCC and Arabic-speaking audiences.

### Paid Advertising

- Manage Meta/Instagram advertising.
- Manage TikTok advertising.
- Recommend where and when advertising budget should be spent.
- Launch, monitor and continuously optimise campaigns.
- Test audiences, creatives, messages and offers.
- Build retargeting campaigns where relevant.
- Focus on generating website traffic, leads and sales — not only followers or impressions.

### Reporting & Performance

Provide a simple weekly performance report covering:

- Advertising performance
- Website traffic and conversions
- Cost per acquisition
- ROAS
- CTR
- Best-performing content and creatives
- Audience performance
- What worked
- What did not work
- What should be tested or changed next

We want someone who can look at the numbers and make decisions, not simply send screenshots from Ads Manager.

### Who We Are Looking For

You should ideally:

- Be fluent in **Arabic and English**.
- Understand UAE/GCC customers and social media behaviour.
- Have hands-on experience managing Instagram and TikTok.
- Have experience running **Meta Ads and TikTok Ads**.
- Be able to create high-quality AI-generated videos.
- Have strong visual taste and understand premium branding.
- Understand e-commerce and conversion-focused marketing.
- Be proactive and regularly suggest new ideas.
- Be comfortable working directly with the founder.
- Be responsive, organised and easy to communicate with.
- Be interested in building a brand from an early stage.

You can be based anywhere. Candidates from Egypt, Syria, Jordan, Lebanon and other Arabic-speaking countries are welcome.

### Workload

This is **not a full-time position**.

The business is currently small and the workload should initially require only a limited number of hours each week.

However, we want someone who can stay with the brand long term and increase their involvement as the business grows.

### When Applying, Please Answer These Questions

1. Where are you based?
2. Are you fluent in both Arabic and English?
3. Please share 2–3 Instagram or TikTok accounts you have personally managed.
4. Please show examples of Reels/TikToks you personally created.
5. Please share examples of AI-generated videos you created yourself.
6. Which AI tools do you currently use for video and content creation?
7. Have you personally managed Meta Ads? What type of campaigns have you managed?
8. Have you personally managed TikTok Ads?
9. Give us one example of an e-commerce campaign you managed and its results.
10. If you were launching a completely new e-commerce brand in the UAE with no existing audience, what would your first 30 days look like?
11. How would you decide how much budget to place behind Instagram/Meta versus TikTok?
12. What KPIs would you use to decide whether an advertisement should be stopped, scaled or changed?
13. What would your **monthly fee** be to manage this scope?

Please do not send a generic proposal.

We are specifically looking for an **individual freelancer**, not an agency, who is creative, commercially minded, comfortable with AI, understands paid advertising and wants to grow with a new brand.

### Selection Process

Shortlisted candidates may be asked to complete a small **paid test**, which may include:

- One Reel/TikTok concept
- One short AI-generated video
- Arabic and English copy
- A basic advertising recommendation

The person we are looking for does not need to have the biggest portfolio.

We are looking for someone **smart, young-minded, creative, reliable, commercially aware and hungry to build something from the beginning.**