Social Impact Content Creation

I’m putting together a digital initiative that combines hard-hitting news-style articles with an Instagram-first content stream to spark conversation and build a larger, more engaged community around key social issues.

Here’s what I need:
• A steady cadence of well-researched “news and updates” articles that unpack current events and social challenges in clear, compelling language. These pieces will live on our site and serve as source material for shorter Instagram assets.
• An Instagram content plan—posts, carousels, short Reels, and story copy—that translates each article into visually appealing, share-worthy moments designed to boost followers and interaction.
• A unifying campaign concept that ties the two channels together, carries a consistent narrative arc, and encourages audience participation through polls, calls-to-action, or user-generated content.

I’ll supply high-level themes and any data sources I have; you’ll bring the storytelling, content writing finesse, and digital media strategy know-how to turn them into posts people actually stop to read, like, and discuss. Consistent voice, tight fact-checking, and an eye for positive social change are non-negotiable.

Acceptance criteria: every article must cite at least two reputable sources, every Instagram asset must include a hook, value statement, and engaging visual cue, and the overall campaign should demonstrate measurable growth in follower count and post engagement over its first month.

If creating impactful communication is your wheelhouse, I’m ready to collaborate.