Sleep Dental Informational Flyer

Professional Flyer Design – Sleep Dental Care
Project Overview

I am looking for an experienced healthcare/medical graphic designer to create a premium one-page flyer for Sleep Dental Care, a dental facility in Springvale, Victoria, providing dental treatment under General Anaesthesia (GA).

Website: https://www.3aicare.com.au

The flyer will be used for both professional print and digital marketing. It must look like a premium Australian healthcare facility—not a generic dental or Canva template.

Main Objective

The flyer should allow someone to understand the following within 3–5 seconds:

What Sleep Dental Care provides
Dental services available under GA
Who the service may be suitable for
Why patients can feel confident in the facility and clinical team
How to contact us

The phone number/contact details must be one of the most visually prominent elements.

The design should encourage enquiries and appointments through a clear, professional call-to-action without using inappropriate medical urgency.

Target Audience

The flyer should appeal to:

Adults with dental anxiety
Patients who have difficulty tolerating conventional dental treatment
Patients requiring multiple dental procedures
Patients requiring extensive dental treatment
Patients who have previously avoided dental care because of fear or anxiety
Parents/carers where appropriate
Patients referred by dentists or other healthcare professionals
Design Style

The overall appearance should be:

Calm | Reassuring | Professional | Clinical | Modern | Premium | Trustworthy

Think private hospital + premium dental facility + patient-centred care.

Avoid:

Cheap/generic stock imagery
Cartoon graphics
Overly bright or aggressive colours
Excessive icons
Crowded layouts
Too many fonts
Generic dental advertising templates
Graphic surgical/dental imagery
Images that create fear or anxiety

Use strong typographic hierarchy:

Sleep Dental Care → Main Message → Services → Credentials → Contact/CTA

Suggested Layout
1. Header / Hero

Prominent Sleep Dental Care logo.

Suggested headline:

DENTAL CARE UNDER GENERAL ANAESTHESIA

Supporting copy can be professionally refined by the designer, subject to approval.

Use one high-quality, calming healthcare image showing a professional clinical environment or reassuring patient/healthcare interaction.

2. Services

Create a clear section:

DENTAL SERVICES UNDER GENERAL ANAESTHESIA

I will provide the confirmed list of services.

Do not invent or add clinical services.

Use a clean grid, icons or short service descriptions where appropriate.

3. Patient Reassurance

Include concise messaging around:

Patient-centred care
Professional clinical environment
Appropriate assessment
Qualified healthcare professionals
Coordinated care
Support for patients who find conventional dental treatment difficult

Avoid absolute claims such as "100% safe", "risk-free", "pain-free", "guaranteed results" or similar claims.

4. Professional Credentials

Create a visually strong but understated trust section.

I will provide the approved:

Practitioner qualifications
Professional registrations
Facility credentials
Accreditation information
Professional memberships
Relevant healthcare credentials/logos

Do not invent or assume qualifications, registrations or accreditations.

5. Call to Action

The phone number must be highly visible.

Suggested structure:

ENQUIRE ABOUT YOUR DENTAL CARE

[PHONE NUMBER]

Book an appointment or speak with our team

The CTA should be clear and prominent without aggressive or inappropriate healthcare urgency.

6. Contact Details

Include:

Sleep Dental Care
[Confirmed Address]
[Phone]
[Website]
[Email, if required]

A QR code linking to the approved enquiry/booking page may also be included.

Australian Healthcare Advertising Compliance

This is advertising for a regulated healthcare service in Australia.

The design and copy must be consistent with the Ahpra Guidelines for advertising a regulated health service and applicable Australian requirements.

Reference:
https://www.ahpra.gov.au/Resources/Advertising-hub/Advertising-guidelines-and-other-guidance/Advertising-guidelines.aspx

Do not use:

Testimonials/patient endorsements
Misleading or false claims
Unsubstantiated superiority claims
Guaranteed outcomes
"100% safe" or "risk-free" claims
Unrealistic treatment expectations
Misleading before/after images
Fake results
Unverified credentials
Statements encouraging unnecessary treatment
Inappropriate urgency such as "Act now", "Don't delay", "Limited time" etc.

All clinical claims and final copy will be reviewed and approved by us.

The designer is responsible for producing compliant-looking artwork but is not being asked to provide legal advice.

Branding

I will provide:

Sleep Dental Care logo
3AI Care logo/brand assets
Brand colours
Fonts where applicable
Confirmed services
Contact information
Credentials
Facility information
Approved photographs/assets

Please review the existing 3AI Care/Sleep Dental Care website and maintain visual consistency with the brand.

Photography

Stock photography is acceptable provided it is properly licensed for commercial use.

Do not use images copied from Google, Pinterest or other websites.

Please provide the source/licensing information for any stock imagery used.

Preferred imagery:

Modern dental/medical environment
Professional healthcare team
Calm patient interaction
Reassuring clinical environment

Avoid graphic procedures, blood, needles or frightening dental imagery.

Print Specifications

Final artwork must be professionally prepared for printing:

A4 portrait preferred
CMYK
300 DPI
3 mm bleed on all sides
Appropriate trim area
Safe margins/zones
High-resolution imagery
Correctly embedded/outlined fonts
Professional print-ready PDF
Digital Version

Provide a web-friendly version suitable for:

Email
Facebook
Instagram
LinkedIn
Website
WhatsApp/digital sharing

PNG and/or high-quality JPEG required.

The digital version should remain easy to read on mobile devices.

Editable Source File

Provide fully editable source artwork in:

Adobe Illustrator (.AI), InDesign (.INDD) or Photoshop (.PSD)

Layers should be properly organised.

Provide fonts and linked assets where licensing permits.

Deliverables
Print-ready A4 CMYK PDF
Editable AI/INDD/PSD source file
High-resolution PNG
High-quality JPEG
Social/mobile version if recommended
Stock image source/licensing details
Design Process

Please provide:

Initial research/review of our website and supplied branding
2 initial design concepts
Selection of preferred direction
Refinement/revisions
Final print and digital artwork
Freelancer Requirements

Preference will be given to designers with proven experience in:

Healthcare
Dental
Hospitals
Medical clinics
Australian healthcare marketing
Premium corporate/medical branding

Please include in your proposal:

3–5 examples of relevant healthcare work
Your proposed design approach
Software you will use
Confirmation you can supply editable source files
Confirmation you can produce CMYK print-ready artwork with bleed
Confirmation stock images will be commercially licensed
Number of concepts/revisions included
Estimated turnaround
Fixed project price

I am looking for a bespoke, premium and professional healthcare flyer that builds trust, clearly communicates our GA dental services and makes the contact information immediately visible.