Skincare Instagram Content Manager

I run a fast-growing DTC skincare brand and I’m ready to hand over the full Instagram calendar so I can focus on product and community partnerships. My single, clear objective is to grow an engaged community—sales will follow if our followers trust us.

The rhythm is five posts per week. Each week should blend three content pillars:
• Skincare tips and education that genuinely help followers
• Customer stories with before-and-after results to build credibility
• Behind-the-scenes or founder snippets that humanise the brand

I’ll provide brand guidelines, product facts, raw UGC, and existing creative assets. You’ll transform them into polished visuals, write captions in our friendly science-meets-skincare tone, research hashtags, and schedule everything in Later (or the native IG planner). A mix of static images, carousels, and short Reels is ideal—feel free to suggest what performs best.

Weekly deliverables
• 5 ready-to-publish posts (image/video, caption, hashtags, product tags)
• Scheduling confirmation 24 h before each post goes live
• A brief metrics snapshot covering reach, saves, shares, and top comments

Acceptance criteria
• All content must meet Instagram’s latest specs and our brand voice.
• Posts must be visually consistent with our feed and tagged products correctly.
• Engagement insights delivered by Monday morning for the previous week.

Beauty or skincare portfolio pieces that demonstrate community growth will help me decide quickly. Let’s keep the feed buzzing with valuable, relatable content.