Shorts reels for client

I have raw footage and product assets ready to be turned into short-form videos that pop on Instagram Reels, YouTube Shorts, and TikTok. Each clip needs to grab attention within the first second, lean into a light-hearted, quirky tone, and still land the key product benefits. Think rapid cuts, punchy captions, playful sound effects, and the kind of meme-smart edits that keep viewers watching through to the call-to-action.

You’ll handle the full edit—selecting the best moments, colour-grading, adding dynamic text overlays, transitions, and royalty-free music or trending sounds where it makes sense. Please keep platform specs in mind so the final exports look crisp and properly framed on all three channels.

Deliverables:
• 3 fully edited versions of each video, optimised for Instagram (1080×1920), YouTube Shorts (1920×1080 or 1080×1920), and TikTok (1080×1920)
• Captions burned-in as well as separate .srt files
• Source project files so I can make quick tweaks later

Acceptance criteria: the videos run under 60 seconds, match the humorous vibe, clearly showcase the product, and are formatted for instant upload with no additional tweaks needed on my side.