Short-Form Product Demo Video Creation

Video Editor Needed — Short-Form Product Demo Reel

I’m looking for an experienced video editor to create a premium, engaging short-form product demo reel for a digital product aimed at parents and families.

Project Requirements

- 1 main demo reel, approximately 20–30 seconds
- Vertical 9:16 format for Instagram Reels, TikTok and YouTube Shorts
- Use the actual product screens/assets provided — no recreated or fake UI
- Tell a clear story so a parent can quickly understand what the product does
- Strong hook within the first 2–3 seconds
- Clearly showcase the most important product features on mobile
- Premium, modern and age-appropriate visual style — not childish
- Clear on-screen text so the video works without sound
- Strong ending/CTA with the provided website clearly visible
- Keep all important content inside safe areas for social media UI

Variations Needed

Please create:

- 3 alternative opening hooks
- 2–3 versions of the reel:
- Product/demo-focused
- Parent problem → outcome
- Aspirational/emotional
- 1 shorter 10–15 second version for creator/partner sharing

Additional Deliverables

- Version with music + SFX
- Version without music
- Captioned version
- Clean version where practical
- 1 reel cover/thumbnail
- Final MP4 exports in 1080 × 1920
- Editable/source project files
- Any screen recordings or graphics created for the project
- Suggested caption, CTA and 3–5 hashtags

Important — Sample Required

A sample edit will be provided as part of the hiring process.

The editor who produces the strongest sample based on the brief and provided assets will be selected for the project.

This is not intended to be a one-off project. If the collaboration goes well and the quality meets expectations, there will be opportunities for ongoing/long-term video editing projects.

What I'm Looking For

The final video should:

- Be understandable to someone seeing the product for the first time
- Clearly show the real product
- Have a strong opening that captures attention
- Feel premium and polished, not childish
- Have readable mobile-first typography
- Tell a clear story instead of simply showing random screens
- End with a clear CTA

Ideal Editor

Experience with the following is preferred:

- Short-form social media content
- Product demos / app or digital-product videos
- Motion graphics and text animation
- Instagram Reels / TikTok / YouTube Shorts
- Strong hooks and retention-focused editing
- Premium, modern visual style

To apply, please send:

- Relevant portfolio/examples
- Your experience with similar projects
- Estimated turnaround time
- Your price for the complete project
- Confirmation that you can complete the provided sample