Shopify Store Redesign & Optimization

Our current Shopify retail site functions well on the back-end, but the front-end needs a visual and usability upgrade. The job revolves around three key experience wins: a completely new homepage design that welcomes customers and drives them to collections, product pages that tell a richer story with stronger imagery and trust elements, and a cleaner navigation flow so shoppers reach checkout with fewer clicks.

Design priorities are a refreshed color scheme that aligns with our brand palette, high-impact lifestyle imagery, and an overall layout that feels modern yet conversion-focused across desktop and mobile. If you work comfortably with Shopify Liquid, theme customisation, CSS/SCSS and common design tools such as Figma or Adobe XD, you’ll feel right at home in this project.

Deliverables
• New homepage concept and build, fully responsive
• Enhanced product page template with improved image galleries, reviews section and clear calls-to-action
• Streamlined navigation structure (header, menu and footer) implemented and tested on all major browsers
• Style guide covering colours, imagery guidelines and reusable UI components

Acceptance criteria
– Pages score 90+ on Google PageSpeed for both desktop and mobile
– No broken links, mismatched fonts or colour inconsistencies
– All work completed within the Shopify theme editor without breaking existing app integrations

The store is live, so changes will be staged in a duplicate theme and pushed only after approval. Access credentials and brand assets will be provided once we agree on timeline and milestones.