Shopify Store Optimization & Digital Marketing Specialist

I’m looking for an experienced freelancer to help manage and improve my Shopify store and support our online marketing efforts.

I’m looking for someone who understands how an e-commerce store works and can help with both Shopify management and digital marketing.

This is a hands-on role where you’ll have the opportunity to contribute ideas, analyze performance, and help improve the overall store experience.

WHAT YOU’LL DO
Manage day-to-day tasks and updates within Shopify
Add, edit, and organize products and collections
Review product pages and make improvements where needed
Help keep store content accurate and up to date
Research products, competitors, and relevant market trends
Assist with Meta/Facebook and Instagram advertising
Assist with Google Ads when appropriate
Help create, organize, and test different advertising campaigns
Test different audiences, creatives, messaging, and offers
Monitor store traffic, conversions, advertising performance, and sales
Review campaign results and identify areas for improvement
Suggest ideas to improve the store and customer experience
Assist with seasonal marketing activities
Provide simple updates on progress and performance
WHAT I’M LOOKING FOR

The ideal candidate should have practical experience with Shopify and e-commerce.

You should have:

Hands-on Shopify experience
Experience working with e-commerce stores
Experience with Meta/Facebook Ads and/or Google Ads
Basic knowledge of product and competitor research
Ability to understand basic store and advertising metrics
Good attention to detail
Good written communication
Ability to manage tasks independently
Reliable and able to meet agreed deadlines

Experience with the US market is a plus.

Experience with seasonal e-commerce campaigns is also welcome.