Shopify Store Custom Overhaul

I’m building a Shopify storefront to sell physical products and I need the theme tailored so the entire shopping experience feels cohesive, fast, and conversion-focused. Some of my branding assets are already prepared—logo, core colors, and a handful of product photos—but the pages themselves still look stock.

Here’s what I need you to tackle:

• Homepage and product pages – refine layout, typography, imagery placement, and section order so the value of each product is immediately clear.
• Shopping cart and checkout experience – streamline the flow, remove friction, and apply my branding right through to the confirmation screen.
• Navigation, search, and product filters – create intuitive menus, smart collections, and filter logic so shoppers can find items in just a few clicks.

You’re welcome to work in Liquid, Theme Kit, Shopify CLI, or any workflow you prefer, so long as the final result is a responsive, cross-browser-tested theme that can be published without breaking existing content.

Please outline the steps you’ll follow, any apps or custom code you plan to add, and the timeframe for delivering a fully functional store ready for launch.