Shopify Store & Ads Management

I’m launching an e-commerce site on Shopify that sells 100 % digital products, and I’d like one partner to take me from polished storefront to profitable traffic.

The brand foundation is already in place—logo, colours, typography and tone are all defined—so your design work must slot seamlessly into that guide. I need a clean, conversion-focused theme customised, product pages that auto-deliver files on purchase, a friction-free checkout, and the usual essentials such as basic on-page SEO, analytics tags and email capture.

Once the store is live, I want you to plan, build and run the advertising funnel. My primary channels will be Meta Ads and Google Ads, but I’m open to complementary placements if they prove cost-effective. Expect to handle creative variations, audience building, pixel/event setup, budget pacing and ongoing optimisation, all backed by concise weekly performance reports.

Deliverables
• Custom-designed Shopify storefront matching my brand guide
• Digital-product setup with automatic fulfillment and license/key delivery (where applicable)
• Payment gateway, tax and shipping settings (digital-only) fully configured
• Meta and Google ad campaigns launched, monitored and optimised for ROAS
• Tracking & reporting dashboard so I can see sales and ad metrics at a glance

Acceptance criteria
– Store passes a test purchase from landing page through to successful file download
– Pages score 90 + on Google PageSpeed for desktop
– Ad campaigns reach at least 50 conversions with positive ROAS in the first 30 days

If you’re comfortable owning both the Shopify build and the ongoing media buying, I’d love to see examples of previous digital-product stores and a brief outline of the ad frameworks you favour.