Shopify SEO Specialist for International Multi-Domain Structure
Budget / Salary€250–750
TypeFreelance project
LocationRemote
Posted1 hour ago
For our European Shopify webshop, I'm looking for an experienced SEO / Shopify specialist to help us improve our international domain structure.
At the moment, we have one main `.shop` domain with Italian as the default language and translated versions in language folders such as `/fr`, `/de`, etc.
Alongside the main domain, we also use multiple dedicated country domains such as `.fr`, `.de`, `.nl`, `.be`, `.es`, etc., all connected to the same Shopify store.
Each domain is currently available in multiple languages.
The business originally operated separate WooCommerce websites for several European countries. We later migrated everything to one Shopify store while keeping the existing country domains because they had already built some SEO authority.
The setup works, but our organic SEO results are now quite inconsistent across countries and domains. In some cases, different language/domain combinations are being indexed and appearing in Google, and the overall structure has become difficult to manage from an SEO perspective.
We are not looking for a basic SEO audit or standard on-page optimisation.
The first priority is to understand the best SEO strategy for the current domain structure and determine how the different country domains, languages and Shopify Markets should ideally work together.
We are open to different solutions. This could involve improving the current structure with relatively limited changes, or potentially planning a different international structure for the future.
For now, the main goal is to develop a solid SEO strategy around international domains, indexing and site authority before making major changes.
We already have previous SEO research and technical audit reports available, together with Google Search Console data and information about the Shopify Markets configuration.
I'm looking for someone with proven experience in:
- International SEO
- Shopify / Shopify Markets
- Multi-domain and multilingual ecommerce websites
- Country-specific domains (ccTLDs)
- Hreflang, canonicalisation and indexing
- SEO migrations and domain authority
- Google Search Console
- International website architecture
If you have worked on a similar Shopify or international ecommerce setup before, please briefly explain your experience and how you would initially approach a project like this.
At the moment, we have one main `.shop` domain with Italian as the default language and translated versions in language folders such as `/fr`, `/de`, etc.
Alongside the main domain, we also use multiple dedicated country domains such as `.fr`, `.de`, `.nl`, `.be`, `.es`, etc., all connected to the same Shopify store.
Each domain is currently available in multiple languages.
The business originally operated separate WooCommerce websites for several European countries. We later migrated everything to one Shopify store while keeping the existing country domains because they had already built some SEO authority.
The setup works, but our organic SEO results are now quite inconsistent across countries and domains. In some cases, different language/domain combinations are being indexed and appearing in Google, and the overall structure has become difficult to manage from an SEO perspective.
We are not looking for a basic SEO audit or standard on-page optimisation.
The first priority is to understand the best SEO strategy for the current domain structure and determine how the different country domains, languages and Shopify Markets should ideally work together.
We are open to different solutions. This could involve improving the current structure with relatively limited changes, or potentially planning a different international structure for the future.
For now, the main goal is to develop a solid SEO strategy around international domains, indexing and site authority before making major changes.
We already have previous SEO research and technical audit reports available, together with Google Search Console data and information about the Shopify Markets configuration.
I'm looking for someone with proven experience in:
- International SEO
- Shopify / Shopify Markets
- Multi-domain and multilingual ecommerce websites
- Country-specific domains (ccTLDs)
- Hreflang, canonicalisation and indexing
- SEO migrations and domain authority
- Google Search Console
- International website architecture
If you have worked on a similar Shopify or international ecommerce setup before, please briefly explain your experience and how you would initially approach a project like this.
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