Shopify SEO, GEO & AEO Expert Needed – Google & AI Search Visibility

We are looking for a highly experienced Shopify SEO, GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) specialist to improve the organic visibility of our established live Shopify website.
PLATFORM: SHOPIFY
This website is built entirely on Shopify. We are NOT using WordPress, WooCommerce, Webflow or another CMS.
The freelancer must have strong hands-on experience with Shopify SEO, Shopify Technical SEO, Shopify Liquid, themes/templates, products, collections, pages, canonical URLs, redirects, XML sitemaps, schema, internal linking, Google Search Console and Bing Webmaster Tools.
This project is SEO/GEO/AEO ONLY. We are not looking for a redesign, a new Shopify store, paid advertising, social media management or general digital marketing.
MAIN OBJECTIVE
Our goal is to achieve the maximum realistically obtainable organic visibility across all relevant search queries connected to our products, services and business.
We want strong visibility across:
- Google Search
- Google AI Overviews
- Featured Snippets
- People Also Ask
- Bing
- ChatGPT Search
- Gemini
- Microsoft Copilot
- Perplexity
- Other major AI/search platforms
We understand that nobody can guarantee #1 rankings or inclusion in every AI answer. We want a specialist who can systematically maximise our visibility across traditional search engines and AI answer engines.
1. COMPLETE SHOPIFY SEO AUDIT
Audit the entire website for:
- Crawlability and indexability
- Googlebot/Bingbot accessibility
- Robots.txt and XML sitemap
- Canonical URLs
- Duplicate URLs/content
- Shopify-generated duplicate paths
- Products, collections and pages
- Redirects, 404s and broken links
- Orphan pages and crawl depth
- Internal linking
- Pagination and filter/query URLs
- Thin/duplicate content
- Titles, metas and H1 structure
- Structured data/schema
- Mobile SEO and Core Web Vitals
- Page speed and JavaScript rendering
- Shopify Liquid/theme SEO issues
- Image SEO
Classify findings as P0 Critical / P1 High Priority / P2 Improvement.
We do not want only an automated audit. Explain what is wrong, why it matters and what should be changed.
2. KEYWORD + SEARCH-INTENT RESEARCH
Research the full relevant search landscape, including:
- Commercial and transactional keywords
- Informational queries
- Long-tail keywords
- Product/service searches
- Category/module-specific searches
- Question-based searches
- Comparison queries
- Buyer-intent searches
- “Best”, “How”, “What”, “Where”, “Which”, “Can I” searches
- People Also Ask opportunities
- Featured snippet opportunities
- AI conversational queries
- GEO/AEO opportunities
For important query clusters identify:
- Search intent
- Search volume where available
- Keyword difficulty
- Current ranking
- Current ranking URL
- Correct target URL
- Main SERP competitors
- Content gap
- Cannibalisation risk
- Recommended action
3. KEYWORD-TO-URL MAPPING
This is a major requirement.
Every important query cluster should be mapped to the correct Shopify URL.
Identify:
- Which existing page should target each query
- Pages competing for the same keyword
- Keyword cannibalisation
- Incorrect intent targeting
- Commercial vs informational conflicts
- Pages requiring consolidation/improvement
- Genuine opportunities for new pages
Do not create unnecessary pages just to target slight keyword variations.
4. SHOPIFY ON-PAGE + TECHNICAL SEO
Review and improve:
- SEO titles and meta descriptions
- H1/H2/H3 structure
- Opening content
- Search-intent alignment
- Semantic/entity coverage
- Content completeness
- FAQs and direct answers
- Internal links and anchor text
- Image alt text
- Structured content
- Schema
You must understand Shopify-specific SEO issues including:
- /products/
- /collections/
- /pages/
- Collection/product alternate paths
- Canonicalisation
- Search/filter URLs
- Query parameters
- Pagination
- Liquid templates
- Theme-generated SEO issues
- Duplicate JSON-LD
- App-generated schema conflicts
- Navigation and breadcrumbs
- Sitemap behaviour
- Redirect management
IMPORTANT: This is an existing indexed live Shopify website. Do NOT change URLs, handles, canonicals, redirects, titles, H1s, schema or important indexed content without reviewing current performance and explaining the reason first.
We want to protect and improve existing SEO equity.
5. GEO – GENERATIVE ENGINE OPTIMISATION
We want our website to become a source that AI systems can understand, trust, cite and recommend where relevant.
Review and improve:
- Brand/entity clarity
- Service/entity relationships
- Factual consistency
- Direct-answer sections
- Definitions and Q&A formatting
- Comparison content
- Evidence and trust signals
- Citation-worthiness
- Structured data
- Semantic relationships
- Topical authority
- Internal knowledge structure
- Crawlability/accessibility
AI systems should clearly understand who we are, what we provide, which pages answer which questions and why our content is authoritative.
6. AEO – ANSWER ENGINE OPTIMISATION
Optimise appropriate content for:
- Featured snippets
- People Also Ask
- Google AI Overviews
- Conversational search
- ChatGPT Search
- Gemini
- Copilot
- Perplexity
Important questions should have clear, factual and concise answers followed by supporting detail.
7. TOPICAL + ENTITY AUTHORITY
Develop a strategy covering:
- Topic hubs
- Supporting content
- Missing query clusters
- Commercial landing-page gaps
- Informational gaps
- FAQs
- Comparisons
- Guides
- Parent/child relationships
- Semantic internal links
- Organisation/entity signals
- Brand consistency
Every proposed new page must have a clear target query, search intent and purpose.
We do NOT want mass-produced low-quality AI pages.
8. SCHEMA / STRUCTURED DATA
Audit existing Shopify schema for:
- Organisation
- Website
- Product
- Breadcrumb
- FAQ where appropriate
- Missing, invalid or duplicate schema
- Theme/app conflicts
Only use schema that complies with current search-engine guidelines.
9. COMPETITOR + SERP ANALYSIS
For important queries analyse:
- Who currently ranks
- Which URLs rank
- Why they rank
- Search intent
- Content depth
- Topical authority
- Backlinks
- Internal linking
- SERP features
- Featured snippets
- People Also Ask
- AI Overview sources
- Content gaps
- Competitor weaknesses
We need actionable recommendations to compete with current leaders.
10. GOOGLE SEARCH CONSOLE + BING
Analyse:
- Queries
- Impressions
- Clicks
- CTR
- Average position
- Indexed/excluded pages
- Sitemap
- Crawling
- Canonicals
- Core Web Vitals
Prioritise:
- Positions 4–10
- Positions 11–20
- High-impression/low-CTR queries
- Pages gaining or losing visibility
- Cannibalisation
Also review Bing Webmaster Tools and Bing-specific opportunities.
11. INTERNAL LINKING + CONTENT GAPS
Audit:
- Orphan pages
- Weakly linked important pages
- Crawl depth
- Anchor text
- Hub/supporting-page relationships
- Missing contextual links
- Missing commercial and informational topics
- Weak or cannibalising pages
We want a logical structure:
Homepage → Main Hubs → Commercial Pages → Supporting Content
12. BACKLINK + AUTHORITY ANALYSIS
Review:
- Existing/lost backlinks
- Competitor backlink gaps
- Brand and industry mentions
- High-quality authority opportunities
Do NOT use PBNs, link farms, spam directories, automated links, forum/comment spam or artificial link schemes.
13. AI SEARCH VISIBILITY
Where measurable, analyse our visibility across Google AI Overviews, ChatGPT Search, Perplexity, Gemini and Copilot.
Identify important queries/questions where competitors are cited but we are absent and recommend practical improvements.
14. REPORTING + IMPLEMENTATION
Establish a baseline and track:
- Organic impressions and clicks
- CTR
- Keyword positions
- Top 3 / Top 10 / Top 20 rankings
- Indexed pages
- Featured snippets
- PAA visibility
- AI Overview visibility
- AI citations where measurable
- Backlinks
We do not want someone who only sends a PDF audit. The freelancer should also be capable of implementing approved changes within Shopify, including metadata, content, internal links, schema, Liquid/theme SEO fixes and redirects where required.
IMPORTANT RESTRICTIONS
Do NOT:
- Change URLs unnecessarily
- Remove indexed pages without analysis
- Create hundreds of low-quality pages
- Mass rewrite content without checking existing rankings
- Create keyword cannibalisation
- Change canonicals without evidence
- Use spam backlinks
- Publish mass AI-generated content
Protect existing SEO equity while improving visibility.
WHEN APPLYING
Start your proposal with:
SHOPIFY SEO + GEO + AEO
Then answer:
1. How many Shopify websites have you personally optimised?
2. What Shopify technical SEO issues do you check first?
3. What experience do you have with Shopify Liquid?
4. How do you build keyword-to-URL maps?
5. How do you detect and fix cannibalisation?
6. How do you protect an already indexed Shopify website?
7. What experience do you have with GEO and AEO?
8. Have you worked on Google AI Overview visibility?
9. Have you worked on ChatGPT, Perplexity, Gemini or Copilot visibility?
10. How do you measure GEO/AEO performance?
11. Which SEO tools do you use?
12. Please provide Shopify SEO case studies with measurable results.
Applicants without strong Shopify SEO experience should not apply.