Shopify Meta Ads Sales Campaign

I’m looking for an experienced Meta Ads specialist to plan, launch, and optimise a sales-focused Facebook & Instagram advertising campaign for my Shopify dropshipping store.

The store is fully operational, the Meta Pixel is installed, and I have a selection of products that have already shown organic sales potential. The goal is to build a scalable customer-acquisition funnel that converts cold audiences into first-time buyers, while maintaining a strong CPA and improving ROAS over time.

Scope of Work
- Build and structure Meta conversion campaigns focused on purchases
- Research and define high-potential cold audiences, interest stacks, and lookalikes
- Create 3–5 high-converting ad creatives (images/short-form videos) with compelling copy
- Verify Pixel, events, and conversion tracking from ad click through checkout
- Launch, monitor, and optimise campaigns daily
- Test audiences, creatives, placements, and budgets to identify winning combinations
- Scale profitable campaigns while controlling CPA and improving ROAS
- Provide clear performance reporting and actionable recommendations
Expected Deliverables

- Complete Meta Ads campaign and ad-set structure
- 3–5 unique ad creatives with persuasive copy
- Prospecting audience strategy
- Pixel and event tracking verification
- Minimum 2 weeks of campaign optimisation
- Final performance report with key insights and next steps

I’m looking for someone with proven Meta Ads experience in e-commerce/dropshipping, ideally with measurable results and case studies. If you have the expertise to build and scale profitable campaigns, I’m ready to get started immediately.