Shopify Audit & Conversion Revamp

My Shopify store needs a detailed, conversion-focused tune-up. I want a seasoned Shopify specialist to begin with a full site audit that pinpoints why visitors aren’t turning into buyers, then implement the fixes.

Key focus areas
• Design & layout – elevate the overall look, reorganise the main and collection-level navigation, and be sure every page is truly mobile-friendly.
• Visual appeal – refresh images and graphics, refine the colour scheme so it feels cohesive and on-brand, and tighten up typography for readability and trust.
• Product descriptions – rewrite or restructure text so benefits are clear, scannable, and persuasive while keeping SEO best practice in mind.
• Checkout process – streamline the flow, remove friction points, and surface trust signals that reassure shoppers right up to payment.

Deliverables (all items required)
1. Written audit report with screenshots, metrics, and a prioritised action list.
2. Implemented design updates in Shopify (Liquid/CSS), covering navigation, imagery, colours, and fonts.
3. Revised product description template plus updates to an initial batch of products for proof of concept.
4. Optimised checkout with any theme edits or Shopify App configuration needed.
5. Post-launch checklist and brief hand-off video showing what was changed and how to maintain it.

Acceptance criteria
• Mobile and desktop Lighthouse scores of 90+ for performance and accessibility.
• Bounce rate reduced and add-to-cart rate improved (benchmarked through Google Analytics).
• No UX issues flagged in the post-implementation walkthrough.

Timeline and milestones are flexible; I’m happy to sequence the work so we can review each stage before moving on. Let’s turn more of that traffic into sales.