sh7play SEO Overhaul

I run sh7play.com and I’m ready to commit to a thorough, long-term SEO programme that delivers sustainable growth without a hint of spam or black-hat tricks. The first milestone is a deep technical and on-page audit, followed by a clear, prioritised action plan. From there I’d like every corner of the site tuned for search engines and users alike—clean code, fast loading, tight site structure, well-written meta tags, and an internal-linking strategy that helps Google crawl efficiently while guiding visitors to the right content.

Solid keyword research is essential. If gaps appear once the audit is complete, expand the list through competitor analysis, intent mapping, and SERP feature opportunities. Core Web Vitals must stay in the green; please be comfortable using PageSpeed Insights, Lighthouse, Web.dev, and Search Console to diagnose and fix issues.

Content and images need optimisation for both relevance and performance. I expect compression, next-gen formats where sensible, schema markup where it adds value, and copy updates that respect keyword focus without sacrificing readability.

White-hat link building is non-negotiable—contextual placements on relevant domains only, no PBNs, no automated blasts. Outreach notes and placement metrics should be shared so I can see exactly how authority is earned.

To keep us aligned, I want concise monthly reports covering rankings, organic traffic, backlink growth, and any notable technical fixes or recommendations for the coming sprint.

Deliverables
• Complete technical & on-page audit with prioritised task list
• Comprehensive keyword & competitor analysis
• Updated site architecture, meta tags, headings, and internal links
• Core Web Vitals improvements and crawl/indexability fixes
• Optimised content, images, and structured data where appropriate
• Ongoing white-hat backlink acquisition with placement details
• Clear monthly performance reports (rankings, traffic, links)

Success is measured by steady keyword uplift, healthier traffic trends, and a clean profile in Search Console—no penalties, no manual actions, just sustainable growth.