Setup Google Ads Conversion Tracking

I want clear, reliable insight into which Google Ads clicks turn into paid bookings on my site. The end goal is to capture every sale that happens through the built-in booking engine and pass that data back to Google Ads for accurate conversion reporting and optimisation.

Here’s the scope in plain language:
• Add the global site tag or set up Google Tag Manager, whichever fits best with my current stack.
• Create a “Booking – Paid” conversion action in Google Ads, making sure the value you send matches the transaction amount.
• Fire the conversion only after payment is confirmed, avoiding duplicates if a visitor refreshes the thank-you page.
• Test the setup end-to-end and show proof (Tag Assistant or Google Ads real-time reports) that everything records correctly.

I’ll provide website admin access and permission to my Google Ads account as soon as we kick off. When you’re done, I’d like a short hand-over document or video walkthrough that outlines what was configured so I can maintain it in the future.

If you’ve implemented sales tracking for built-in booking systems before, that’s a big plus. Let’s get this tracking dialled in so I can scale campaigns with confidence.