Serene Abstract Campaign Artwork

I’m commissioning an original abstract piece that can stand on its own as fine art yet translate flawlessly into promotional graphics for an upcoming campaign. The finished work must be commercially viable—I intend to sell the physical painting and also reproduce it across web, social, and print assets.

Creative direction
• Visual language: vibrant colours energise the canvas, geometric shapes give structure, and fluid lines weave the elements together.
• Mood: despite the bold palette, the overall feeling should land as calm and serene—think balanced compositions, considered negative space, soothing flow.

Deliverables
1. High-resolution master file (vector AI/SVG or layered PSD) ready for scalable edits.
2. Exported PNG and JPEG versions:
• 300 dpi print size (A2 minimum)
• Web-optimised 72 dpi, longest side 2000 px
3. Colour palette and any custom brushes or textures used.
4. Confirmation that I receive full commercial rights for both the physical and digital editions.

Preferred tools are Illustrator, Photoshop, Procreate or equivalent—use whichever lets you achieve crisp vectors and painterly depth. Once we agree on the concept, I’ll request a quick colour study before you move on to the final canvas and digital output.