SEO Strategy for Lead Generation -- 2

My website needs strategic SEO work aimed at turning organic traffic into qualified phone calls and contact-form enquiries. The audience I care about most is businesses actively looking for professional services, so every optimisation step should speak to B2B intent rather than general consumer searches.

The core of the project is our main service pages: they must rank, load fast, and immediately signal trust. I want you to start with solid keyword and competitor research, map those terms to each service page, and refine on-page elements—titles, meta descriptions, headers, copy, internal links, schema—so Google and decision-makers understand our value instantly.

A technical audit comes next: page-speed tuning, mobile friendliness, structured data, crawl-error fixes, and any indexation hurdles. Once foundations are in place, bring authoritative backlinks and industry citations that reinforce our expertise. Content ideas are welcome too, but only if they funnel visitors toward calling or filling out a form.

Please include conversion tracking in Google Analytics and Search Console setup so we can measure rankings, organic traffic to service pages, and, most critically, the volume of calls and form submissions. I’m open to your suggestions on additional tools or tactics that will reliably raise enquiry numbers.

Deliverables
• Keyword & competitor research report
• On-page optimisation for all main service pages
• Technical audit with implemented fixes
• Link-building plan & first month of placements
• Tracking dashboard highlighting calls, forms, and ranking gains

If you have a proven method for turning B2B searches into real leads, outline it when you respond, along with realistic milestones and success metrics.