SEO Growth for Services Website

Website Development & Local SEO for an Appliance Repair Business in the USA

I run a local appliance repair business in the United States and am looking for an experienced freelancer or agency to build a website from scratch and provide ongoing SEO services.

The goal is to attract qualified local visitors from Google and turn that traffic into phone calls, service requests, and booked repair appointments.

What I need

• Website development from scratch—a professional, mobile-friendly, fast-loading website with clear navigation, dedicated service pages, and relevant service-area pages.
• Lead generation features—click-to-call buttons, easy-to-use contact forms, and clear calls to action that encourage customers to book a repair.
• Local keyword research and an SEO roadmap—focused on appliance repair services and the cities or areas we serve.
• Technical SEO setup—including crawlability, indexing, page speed, structured data, Core Web Vitals, and XML sitemaps.
• On-page SEO—optimized titles, meta descriptions, headings, internal links, and helpful content that matches local customers’ search intent.
• Local SEO—Google Business Profile setup or optimization, consistent business information across relevant directories, and quality local citations.
• Ethical link building—to strengthen the website’s authority and local visibility.
• Tracking and reporting—Google Analytics 4 and Google Search Console setup, tracking for calls and service inquiries, and concise monthly reports covering traffic, rankings, and leads.

Success criteria

1. Growth in qualified organic traffic from our target service areas.
2. Improved visibility for agreed local appliance repair keywords.
3. More phone calls, service requests, and booked appointments.
4. A technically sound website that performs well on mobile devices.

Please include in your proposal

• Examples of websites and SEO results for appliance repair companies or similar local service businesses in the USA.
• Your recommended website platform and approach.
• A clear timeline for website development and launch.
• An SEO roadmap and a realistic estimate of when we can expect initial progress and meaningful results.
• The total price for building the website from scratch.
• Your monthly SEO fee and exactly what it includes.
• Any additional costs, such as hosting, content creation, tools, or ongoing maintenance.

I’m looking for a reliable long-term partner with proven experience helping local US service businesses generate leads through Google. Please provide a clear scope of work, timeline, and pricing for both website development and ongoing SEO.