SEO, AEO, GEO, AIO & SXO SPECIALIST

SEO, AEO, GEO, AIO & SXO SPECIALIST

Long-Term Monthly Retainer | Remote

Company: Valusage Business Advisors
Website: https://valusage.com
Market: UAE
Engagement: Long-term monthly retainer
Performance: KPI-based

READ THE COMPLETE SCOPE BEFORE BIDDING

We are looking for one experienced specialist to grow Valusage across Google, local search and AI-driven search.

This is an execution role. We do not need audits or reports without implementation.

PRIMARY GOAL

Build Valusage into a strong UAE authority for accounting, tax, CFO, finance, advisory and compliance services.

The focus is:

• SEO
• AEO, Answer Engine Optimization
• GEO, Generative Engine Optimization
• AIO, AI Search Optimization
• SXO, Search Experience Optimization
• Local SEO
• On-page SEO
• Technical SEO
• Off-page SEO
• Content SEO
• Backlinks and authority building
• Organic conversion optimization

OBJECTIVES

• Rank high-intent UAE commercial keywords
• Increase Google Top 3 and Top 10 rankings
• Increase qualified organic traffic
• Generate organic enquiries and consultations
• Build topical and domain authority
• Earn strong, relevant backlinks
• Improve Google Maps visibility
• Improve visibility in Google AI Overviews, ChatGPT, Gemini, Perplexity, Copilot and Claude
• Build content around real client searches
• Improve organic visitor-to-enquiry conversion

1. KEYWORD STRATEGY

Own keyword research and mapping for services including:

• Accounting services UAE
• Bookkeeping services UAE
• Corporate tax UAE
• VAT services UAE
• Tax consultancy UAE
• Fractional CFO UAE
• CFO services Dubai
• Financial reporting
• Feasibility studies
• Business advisory
• Financial advisory
• Corporate secretarial services
• Compliance services
• Management consultancy

Responsibilities:

• Build and maintain keyword universe
• Categorise by intent
• Map keywords to pages
• Identify competitor keyword gaps
• Find long-tail commercial opportunities
• Prevent keyword cannibalisation
• Track rankings by service and location

Traffic without commercial relevance is not the goal.

2. ON-PAGE SEO

Optimize:

• Titles and meta descriptions
• H1-H6 structure
• Search intent
• Primary and semantic keywords
• Content depth
• Internal linking
• Anchor text
• Image ALT text
• URLs
• Breadcrumbs
• Service pages
• FAQs
• Calls to action
• Entity references
• Content hierarchy

Every major service must have a clear keyword strategy.

3. TECHNICAL SEO

Monitor and implement improvements covering:

• Crawling and indexing
• XML sitemap
• Robots directives
• Canonicals
• Redirects
• Broken links
• Duplicate content
• Orphan pages
• Core Web Vitals
• Page speed
• Mobile SEO
• Structured data
• JavaScript SEO issues
• Crawl depth
• Index bloat
• Website architecture
• Search Console errors

Reports alone are not accepted. Issues must be fixed.

4. CONTENT SEO AND TOPICAL AUTHORITY

Plan and optimize:

• Service pages
• Location pages
• Commercial landing pages
• SEO articles
• Guides
• FAQs
• Comparisons
• Checklists
• Industry-specific pages
• UAE tax and compliance content
• Question-based content
• Decision-stage content

Each content piece should have:

• Target keyword
• Search intent
• Supporting keywords
• SERP analysis
• Internal links
• CTA
• Relevant schema
• AEO/GEO opportunity
• Conversion objective

Build strong topic clusters around Valusage services.

5. AEO

Optimize for:

• People Also Ask
• Featured snippets
• Direct answers
• Question keywords
• FAQ content
• Comparison queries
• How-to queries
• Conversational search
• Structured Q&A
• FAQ and relevant schema

Content should directly answer questions prospective UAE clients ask before choosing a service provider.

6. GEO AND AIO

Improve Valusage visibility and citations across:

• Google AI Overviews
• ChatGPT
• Gemini
• Perplexity
• Microsoft Copilot
• Claude

Focus on:

• Entity optimization
• Brand consistency
• Clear service definitions
• Citation-friendly content
• Expert-author signals
• Source attribution
• Original data and insights
• Brand mentions
• Third-party citations
• Trusted external references
• Knowledge graph signals
• Structured data
• Content formatted for AI extraction

Track priority queries across Google and AI platforms.

7. LOCAL SEO

Focus on Dubai, Abu Dhabi, Sharjah and UAE searches.

Responsibilities:

• Google Business Profile optimization
• Google Maps visibility
• Local keywords
• UAE citations
• NAP consistency
• Relevant directories
• Review strategy
• Local backlinks
• Location pages
• Local schema
• Local competitor tracking

8. OFF-PAGE SEO AND BACKLINKS

Build strong, relevant and defensible authority.

Focus on:

• UAE business websites
• Accounting, finance and tax websites
• Professional-services websites
• Business publications
• Industry publications
• Chambers and organisations
• Relevant directories
• Guest contributions
• Digital PR
• Resource links
• Expert commentary
• Brand mentions
• Link reclamation
• Unlinked mentions

We do not accept:

• PBNs
• Spam links
• Automated link blasts
• Link farms
• Forum spam
• Comment spam
• Irrelevant directories
• Low-quality guest-post networks

For every backlink report provide:

• Source URL
• Target URL
• Anchor text
• Domain
• Relevance
• Link type
• Live status

Quality matters more than quantity.

9. E-E-A-T AND AUTHORITY

Strengthen:

• Author expertise
• Author profiles
• Company credibility
• Professional credentials
• UAE business presence
• References and sources
• About-page trust
• External citations
• Entity consistency
• Updated content
• Relevant schema
• Credible brand mentions

10. SXO

Rankings must generate enquiries.

Improve:

• Organic CTR
• Landing-page relevance
• Content readability
• User journey
• CTA placement
• Contact forms
• Consultation booking
• WhatsApp enquiry flow
• Trust signals
• Navigation
• Mobile experience

Track organic visitor-to-enquiry conversion.

11. COMPETITOR INTELLIGENCE

Monitor leading UAE competitors for:

• Rankings
• Keyword gaps
• Top pages
• Backlinks
• Referring domains
• Content strategy
• Local SEO
• Featured snippets
• AI visibility
• Domain authority
• Content gaps

Use findings to identify opportunities Valusage should target.

12. TOOLS AND TRACKING

You should be experienced with:

• Google Search Console
• Google Analytics
• Google Business Profile
• Google Tag Manager
• Ahrefs, Semrush or equivalent
• Screaming Frog or equivalent
• PageSpeed Insights
• Keyword tracking tools
• Schema tools
• AI visibility tools

KPIs

Performance will be measured on:

• Priority keyword rankings
• Google Top 3 positions
• Google Top 10 positions
• Commercial keyword growth
• Organic impressions
• Organic clicks
• Qualified organic traffic
• Organic enquiries
• Organic conversion rate
• Google Maps visibility
• Referring domains
• Quality backlinks
• Domain authority growth
• Featured snippets
• AI mentions and citations
• Google AI Overview visibility
• Brand and non-branded search growth

REPORTING

Weekly:

• Work completed
• Keyword movement
• Pages optimized
• Content completed
• Technical issues fixed
• Backlinks acquired
• Local SEO progress
• AI visibility progress
• Next actions

Monthly:

• KPI comparison
• Keyword performance
• Organic traffic
• Organic conversions
• Backlink and authority report
• Local SEO
• AEO/GEO/AIO visibility
• Competitor movement
• Next-month priorities

REQUIRED EXPERIENCE

You must demonstrate practical experience in:

• Technical SEO
• On-page SEO
• Off-page SEO
• Link building
• Local SEO
• Content SEO
• Keyword research
• AEO
• GEO
• AIO
• Schema
• E-E-A-T
• Search Console
• Analytics
• Conversion optimization

UAE professional services, accounting, tax, finance or consultancy experience is preferred.

MONTHLY RETAINER

This is a long-term monthly engagement.

Your Freelancer bid must show your FINAL MONTHLY RETAINER.

Do not submit a placeholder price and increase it later.

The first three months will be the initial performance review period.

Continuation will depend on measurable results, execution quality, communication and reliability.

DO NOT APPLY IF

• You only provide reports
• You depend on spam backlinks
• You use automated backlink packages
• You cannot show ranking improvements
• You lack technical SEO experience
• You lack practical AEO/GEO/AIO knowledge
• You outsource without disclosure
• You submit copied proposals
• You submit a placeholder price

HOW TO APPLY

Start your proposal with:

“I HAVE READ THE COMPLETE VALUSAGE SEO SCOPE”

Then provide:

Final Monthly Retainer:
Daily Availability:
Years of SEO Experience:
Current Active Clients:
UAE SEO Experience:
Technical SEO Experience:
Off-Page SEO Experience:
AEO Experience:
GEO/AIO Experience:
Local SEO Experience:
Primary SEO Tools:

Also include:

• Three relevant case studies
• Before-and-after ranking results
• Keywords moved into Top 3 or Top 10
• Organic traffic growth achieved
• Quality backlink examples
• AEO/GEO results, if available
• First 30-day action plan for Valusage
• Five priority SEO opportunities for valusage.com

IMPORTANT

Do not explain what SEO is.

Show evidence of what you have ranked, grown and improved.

We want one accountable specialist focused on making Valusage visible wherever UAE businesses search for our services.