Senior Performance Marketing Strategist

Headquarters: Toronto

URL: https://www.poweredbysearch.com/

Ready to own paid media strategy for some of the fastest-growing B2B companies?

If you can run a Google Ads account (LinkedIn and Meta, too) with precision, and guide conversations with conviction, composure and confidence, we want to talk to you.

We're looking for a Paid Media Strategist who can lead senior client conversations, turn campaign complexity into clear business recommendations, and confidently explain what matters, why it matters, and what should happen next.

Our mission at Powered by Search

We exist to make B2B companies unstoppable, doing work we love, with people we like, how we want. We are a global, fully remote team across 8+ countries.

We have a talented and diverse team that live by our core values:

Always be in it to win it.

Give a shit.

Be obsessed with serving others.

Practice a growth mindset.

When we fail, don’t lose the lesson.

 

The opportunity

As a trusted advisor to fast-growing B2B companies, you'll join a high performing team rated 4.8/5 on Glassdoor, where 95% of team members recommend us. This is a client-facing strategic paid media role. You won't just build campaigns or ship reports. You will lead calls, set the agenda, guide clients toward decisions, and connect every dollar of spend to pipeline and revenue.

What sets you apart

You lead senior client conversations with clarity, confidence, and commercial judgment

You keep control of a call: set the agenda, handle pushback thoughtfully in the moment, land on decisions and next steps

You report on the metrics the client's business runs on (demos, pipeline, revenue), never vanity metrics

You translate campaign data into plain-language recommendations a CMO can act on

You come to every conversation with a recommendation, not just a list of options

You spot risks, opportunities, and blockers before the client has to ask

You can deliver honest, sometimes difficult feedback in a way clients trust

You respectfully coach up and teach clients at multiple levels, from Marketing Managers to CMOs

Key responsibilities

Strategic Leadership

Develop paid media strategies aligned to each client's business goals and North Star Metric

Own forecasting and budget pacing against quarterly and annual targets

Lead monthly and quarterly reviews with senior stakeholders: results, tradeoffs, risks, next actions

Steer client conversations toward decisions, priorities, and committed next steps

Drive AI-assisted campaign strategy, creative testing, and measurement

Client Success

Manage and grow a portfolio of 4-7 B2B clients as their primary strategic contact

Build trust with senior marketing, demand gen, and executive stakeholders

Run calls with confidence: set agendas, control the room, handle hard questions live

Communicate progress, risks, and recommendations before the client asks

Own follow-through so every conversation ends with clear actions, owners, and timelines

Technical Excellence

Plan, launch, and optimize across Google, Microsoft, LinkedIn, and Meta Ads

Own conversion tracking integrity end to end (GA4, GTM, CRM); never launch without it

Diagnose performance issues at the root: tracking, structure, bidding, creative, or demand

Prioritize by business impact, effort, and implementation reality; QA everything before it ships

Required experience

3+ years hands-on B2B paid media, with at least 1 year in B2B SaaS

Prior client-facing strategy role where you owned communication, not just execution

Track record hitting MQL, SQL, or pipeline targets for B2B clients

Direct responsibility for at least $50k in monthly ad spend across multiple accounts

Google Ads depth plus at least one of LinkedIn, Meta, or Microsoft Ads

Working command of GA4, GTM, and CRM attribution (HubSpot, Salesforce)

Written and spoken communication skills strong enough to lead senior calls and defend recommendations under pressure

Perks & Benefits:

This role is fully remote

5 weeks of paid time off

We offer competitive compensation plus quarterly bonuses

Flexible working hours (requires 4 overlap hours with 9am - 5pm EST)

Paid training (school, events, conferences)

*For full-time Canadian residents only - comprehensive health, dental, and eye care

This role may not be a fit if

You prefer optimizing accounts without leading the client relationship

You need someone else to turn your analysis into client-ready recommendations

You lose the thread when a senior stakeholder challenges your numbers on a live call

You report platform metrics (CTR, CPC, impressions) as results rather than business outcomes

You prefer being handed tasks rather than owning outcomes, priorities, and follow-through

To apply: https://weworkremotely.com/remote-jobs/powered-by-search-senior-performance-marketing-strategist