Senior Paid Digital Media Manager

Senior Paid Digital Media Manager
As a Senior Paid Digital Media Manager at 321, you will lead the strategic development and hands-on execution of paid digital media campaigns across a diverse portfolio of clients, with specialized focus on insurance and business services industries including roofing, legal services, real estate, healthcare, and home services.
This role requires deep expertise in marketing dynamics including lead generation optimization, funnel conversion, seasonal campaign management (Annual Enrollment Periods, weather-related awareness campaigns), life and geographical event targeting, and navigating the extended consideration cycles typical of purchase decisions. You understand how to drive cost-effective acquisition while managing complex attribution models across multi-touch customer journeys, all streamlined through AI innovation and automations.
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You will advance full-funnel media strategy and execution—from awareness and consideration through retention—while integrating paid media with CRM automation and customer lifecycles. This role combines strategic knowledge with technical execution expertise, requiring proficiency across paid search, paid social, programmatic display, CTV, and deep understanding of how paid media fuels and integrates with marketing automation platforms.
As a senior member of the Digital team, you will pioneer innovative approaches to performance marketing in regulated industries, and serve as a strategic partner to clients seeking measurable business growth through data-driven digital advertising.
WHAT YOU'LL DO
Paid Digital Strategy

Lead the development and execution of comprehensive paid digital media strategies for clients across Google Ads, Meta, LinkedIn, YouTube, programmatic display, and emerging platforms

Design full-funnel media strategies that align with customer journeys

Create media strategies for business services clients (roofing, legal, real estate, healthcare, home services) that drive lead generation, customer acquisition, and business growth

Establish performance benchmarks, KPIs, and success metrics tailored to client-specific KPIs and business services objectives

Assume responsibility for the paid digital philosophy and standard of campaign execution

Stay current on platform updates, algorithm changes, privacy regulations (iOS updates, cookie deprecation), and advertising best practices, including in regulated industries

Develop thought leadership around omni-channel, consumer-centric performance marketing

Campaign Execution & Platform Management

Execute hands-on campaign setup, optimization, and management across all major paid digital platforms:
Google Ads: Search, Display, Performance Max, YouTube, Local Services Ads

Meta: Facebook, Instagram (feed, stories, reels), Messenger

LinkedIn: Sponsored Content, Message Ads, Lead Gen Forms

Programmatic Display: Audience targeting, retargeting, contextual advertising

CTV/OTT: Connected TV advertising for brand awareness and consideration

Emerging platforms: TikTok, Pinterest, Reddit as appropriate for client objectives

Build sophisticated audience targeting strategies using:
1st party data from CRM systems and customer databases

3rd party data sources and intent signals

Lookalike audiences and predictive modeling

Custom audience segmentation based on shopping behaviors and life events

Geo-targeting, demographic targeting, and behavioral targeting

Develop and manage landing page strategies, conversion funnels, and form optimization to maximize conversion rates and lead quality

Implement comprehensive tracking architecture including:
Conversion tracking and event configuration

Google Analytics 4 and Google Tag Manager setup

UTM parameter strategies and campaign tagging

Multi-touch attribution modeling

CRM integration and lead tracking

Call tracking and offline conversion measurement

Create A/B testing frameworks for ad creative, audience segments, bidding strategies, and landing page elements

Manage campaign budgets, pacing, and bid strategies to achieve target KPIs while maximizing efficiency

Collaborate with Creative team on ad creative development, providing strategic direction on messaging, formats, and platform specifications

Full-Funnel Integration

Design integrated marketing strategies that connect paid media with CRM automation, email marketing, and customer lifecycle programs

Develop audience segmentation strategies that align paid media targeting with CRM workflows:
Abandonment retargeting and email nurture sequences

Renewal reminder campaigns

Cross-sell and upsell audience targeting

Win-back campaigns for lapsed

Referral program amplification

Create remarketing strategies across paid channels based on CRM data and customer lifecycle stages

Build custom audiences from CRM data for improved targeting and suppression strategies

Collaborate with CRM specialists to ensure seamless data flow between platforms and optimize customer journeys

Develop attribution models that account for multi-touch interactions across paid media and CRM touchpoints

Understand marketing automation platforms (HubSpot, High Level, Salesforce Marketing Cloud) and user journey mapping to create cohesive omni-channel experiences

Data Analysis, Reporting & Optimization

Oversee the development of robust, dynamic, and highly visual reports and dashboards to answer key business and media questions

Generate comprehensive performance reports with client-specific metrics:

Leverage data visualization tools to assist with data storytelling and optimization efforts

Continually test and optimize campaigns, platforms, channels, audiences, and creative in pursuit of delivering exceptional client results

Turn trends and data into compelling insights, strategies, and plans that drive meaningful and measured results

Conduct deep-dive analyses to understand campaign performance drivers and identify optimization opportunities

Present performance insights and strategic recommendations to clients and internal teams through clear, compelling narratives

Monitor competitive activity, industry benchmarks, and category best practices to maintain competitive positioning

Client Engagement

Assist in the production of paid digital proposals, pitches, RFPs, and media plans

Ensure client marketing objectives and initiatives are supported with data-driven paid digital strategies aligned to business goals

Interface with Client Success teams, project leads, and leadership to ensure media plans are executed per approved strategies

Ensure the development, execution, tracking, and reporting of media campaigns is on-time, on-budget, and on-goal

Liaise with clients on paid digital matters, serving as the subject matter expert for media strategy and performance optimization

Assist in client presentations on media strategy, campaign performance, and optimization recommendations

Participate in strategic planning sessions and quarterly business reviews

Identify growth opportunities within existing accounts through expanded channel mix, increased investment, or new campaign initiatives

Innovation & Continuous Learning

Be a self-starter and quick learner with a passion for delivering exceptional work on time and within scope

Discover and test new platforms, channels, tools, and emerging technologies to provide innovation to the agency and clients

Pioneer AI-powered media optimization tools, automation platforms, and bidding algorithms to improve campaign performance and efficiency

Stay current on privacy changes, platform updates, and digital advertising trends

Share knowledge and best practices across the agency to elevate overall digital marketing capabilities

REPORTING STRUCTURE
This position reports to the Director of Digital Marketing and collaborates closely with Client Success, Creative, Social Media, and CRM/MarTech teams.
COMPENSATION
$80,000 - $95,000 per year (negotiable based on experience )
321 BENEFITS

Health, dental, and vision insurance

401K after one year of employment

2 Weeks (80 Hrs) Paid Time Off [Additional 40Hrs at 3 Years]

3 Sick/Mental Health Days

8 Hours Volunteer Time

Additional PTO at holiday and management discretion

Paid parental leave

Professional development opportunities

Leadership training opportunities and career advancement pathways

A collaborative, creative, and ambitious team environment

321 is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.
Salary: $80,000-$90,000Originally posted on Himalayas