Senior Meta Ads Expert for D2C Cosmetics

Looking for a Senior Meta Ads Expert – D2C Beauty & Haircare

We are looking for a highly experienced Senior Meta Ads Specialist to work closely with our team and help scale our D2C Haircare & Beauty brand.

We are not looking for a beginner or someone who has only run basic Facebook/Instagram ads.

The ideal candidate should have hands-on experience working with or managing Meta Ads for D2C brands in the Beauty, Cosmetics, Skincare or Haircare industry.

Experience with brands similar to:

* Nat Habit
* Pilgrim
* Mamaearth
* Innovist
* Soulflower
* Other fast-growing Indian D2C Beauty & Haircare brands

is highly preferred.

What we need:

* Strong experience in Meta Ads for D2C brands**
* Experience scaling products through Facebook & Instagram Ads
* Ability to develop a complete full-funnel advertising strategy
* Strong understanding of testing creatives, hooks, UGC, offers and ad angles
* Experience with ABO, CBO and scaling strategies
* Knowledge of retargeting and customer acquisition
* Ability to analyze ROAS, CAC, CPA, CTR, CPM and conversion data
* Experience working with Shopify/eCommerce brands
* Ability to identify winning campaigns and scale them profitably
* Experience with haircare or beauty products is a major advantage

Our Brand

We are building and scaling a D2C herbal haircare brand, and we are looking for someone who can work with our internal team strategically—not just launch campaigns.

We want a Meta Ads expert who can help us with:

Strategy → Creative Direction → Campaign Testing → Optimization → Scaling

If you have previously worked with successful **D2C Beauty, Cosmetics, Skincare or Haircare brands**, please share:

1. Brands you have worked with
2. Your exact role and responsibilities
3. Monthly ad budgets you have managed
4. Results/case studies you can share
5. Your approach to scaling a D2C haircare brand
6. Your availability to work closely with our team

Only experienced D2C Meta Ads professionals with proven results should apply.