Senior Marketing Specialist

ClearStar offers employers valuable employment intelligence to better support their recruiting and decision-making by increasing the quality, reliability, and visibility of information through background and medical screening. A seven-time Inc. 5000 honoree and founding member of the Professional Background Screening Association (PBSA, formerly NAPBS), ClearStar has provided innovative technology solutions to businesses in the human capital management industry from its corporate offices in Alpharetta, Georgia, since 1995. Since 2020, ClearStar has been a portfolio company of Hanover Investor Management, a London-based private equity firm. By joining ClearStar, you will have the unique opportunity to learn from industry leaders while making an impact on the lives of others. No matter where you are located, you're a valued member of the team. In our remote-first culture, we value trust, flexibility, outcomes and results. You will have access to digital tools and resources that keep everyone connected and collaboration at the forefront. We believe that success comes from empowered individuals working together, and we're committed to ensuring you feel supported, engaged, and set up for success - wherever you are.

ClearStar Background Screening

Our culture and values

This role spans a wide range of marketing disciplines-from website development and SEO/GEOtolead generationrecommendation, social media, and content creation. The MarketingExecutivebrings both creative instincts and analytical rigor to everything theyproduce, andis a reliable execution partner to Marketing leadership on strategic priorities.

Key Responsibilities

Website Development

Formulate, design, and execute custom web pages and landing pages

Redesign existing ClearStar webpages to align with current branding guidelines

Develop engaging visual content (graphics, videos, etc.) for website use

Optimizewebsite content for both traditional search engines and AI-powered search experiencesutilizingSEO and Generative Engine Optimization (GEO) best practices.

Monitor, analyze, and report on website analytics

Marketing Technology &Innovation

UtilizeAI-powered tools and emerging marketing technologies to improve content creation, campaign execution, reporting, and overall team efficiency.

Research and recommendnew marketingtools, processes, and best practices that support business growth.

Lead Generation & Demand Generation

Research, evaluate, and recommend new opportunities, channels, and marketing tactics to increase awareness, engagement, and lead generation results.

Develop, launch, manage, andoptimizemulti-channel lead generation campaigns across digital platforms.

Create and manage landing pages, forms, CTAs, and conversion paths to maximize lead capture.

Collaborate with Sales to ensure lead generation efforts are aligned with target accounts, buyer personas, and revenue goals.

Monitor campaign performance and conversion metrics to identify opportunities for optimization and improved ROI.

Conduct A/B testing and implement continuous improvements to increase engagement, conversion rates, and lead quality.

Analyze market trends, competitor activities, and audience behaviors toidentifynew demand generation opportunities.

Social Media Management

Develop and implement social media strategies across platforms

Create engaging content and manage post scheduling

Monitor social media conversations and respond to inquiries ina timely, on-brand manner

Content Creation

Write and edit marketing copy for social media, email newsletters, and other marketing materials

Develop visual content (graphics, videos, etc.) tailored for social media channels

Manage the content calendar and distribution strategy

Collaborate with partners to source and secure third-party content for ClearStar use

Executive Marketing Support

Serve as a strategic contributor byidentifyingnew marketingopportunities, process improvements, and innovative ideas that support company growthobjectives.

Provide support to the Director of Marketing and VP of Sales & Marketing with coordination and execution of marketing and content-related tasks, including materials preparation for executive meetings

Ensure that strategic initiatives led by Marketing management are carried out on time and within budget by coordinating all necessary content production efforts

What Success Looks Like in 6 Months

Brand Awareness & Engagement

Social media followers, engagement rates, and shares are trending upward

SEO rankingsandAI/LLM citations are trending upward

Lead Generation & Campaign Performance

Website traffic, landing page visits, and qualified lead volume are growing

Campaign KPIs (CTR, open rates, ROI) are being tracked and reported consistently

A/B testing is in place and driving measurable optimization

Content Effectiveness

Content calendar is active, on-brand, and running on schedule

Blog, video, and social content engagement metrics are improving

Email subscriber growth and content download rates are increasing

Marketing and Sales Alignment

Marketing-generated leads are contributing meaningfully to the sales pipeline

Collaboration with Sales is consistent and producing measurable results

Qualifications

Bachelor’s degree in Marketing, Communications, or a related field

6+ years of experience in a Marketing Specialist, Generalist, Manager, or similar role

Thorough understanding of both traditional and digital marketing disciplines, including SEO/GEO, social media, email, and content marketing

Expert-levelproficiencyin Microsoft Office and Adobe Creative Suite

Experience utilizing LLM’s/AIforassistancewith content development,visualgraphicsand marketingefficiency

Strong graphic design sensibility with a keen eye for visual quality and brand consistency

Experience with web analytics platforms and tools (e.g., Google Analytics, Google Ads)

Knowledge of HTML, CSS, and WordPress

Experience with Martech platforms, including HubSpot

Basic video editing skills and familiarity withwebinarplatforms (e.g.,GoToWebinar)

Demonstrable experience with marketing data analytics

Exceptional written and verbal communication skills with strong attention to detail

Commercial awareness paired with a creative, solutions-oriented mindset

Preferred Qualifications

Professional marketing certification (e.g., American Marketing Association)

Experience in background screening, Drug Testing, HR technology, or B2B SaaS marketing

Remote Work Requirements

Reliable, secure hih-speed internet connection; cable or fiber (minimum 75 Mbps download / 10 Mbps upload) preferred

Dedicated home office space that is noise- and distraction-free, with a strong wireless or wired Ethernet connection

Valid physical address (PO Boxes not supported)

Ability and desire to communicate and collaborate with team members via chat and webcam

H-1B Visa Sponsorship is not available for this role

Compensation & Benefits

Exciting and meaningful learning and development opportunities await at ClearStar! Join us on a journey of discovery and empowerment - where every opportunity is a steppingstone to success and growth. This position is also eligible for excellent benefits that include paid healthcare and life insurance premiums, low-cost dental and vision insurance, company-paid basic life insurance and a company-paid Short-Term Disability policy, employee assistance program, 401(k) matching up to 4%, time off, 9 company paid holidays, and 2 additional days of paid time off for volunteer activities.

The pay range for this position is $65,000 – $77,500 annually. Actual compensation will be determined based on experience, qualifications, and other job-related factors.

The position is eligible for the Searching for Stars Employee Referral Program.

Originally posted on Himalayas