Senior Enterprise Content Marketer (m/f/d)

Hi there, if you want to create outstanding content for the most interesting topic for the future of work, keep on reading :)

You will own content at Bots & People. We focus on premium content that will make us an industry authority for AI Up-skilling. You will work for example on a scientific-grade AI adoption report, industry events that stand out, and collaborations with high-profile corporate influencers.

Bots & People builds learning experiences that help teams adopt automation and AI in a practical, hands-on way. We have trained 100,000+ employees across 30+ large enterprises, in 8 languages. We are a small, fast-moving core team with 50+ freelance trainers, and we are growing.

You will work closely with our founder Nico Bitzer and our Enterprise Growth Marketer Chisco Mosteiro (whom you report to). Chisco owns distribution, campaigns, and ABM. You own the content, the creatives and brand. You will have design support but also get your hands dirty with it.

Aufgaben

Create high-impact content across channels

Write blog articles that rank and actually get read (SEO & GEO)

Design event and keynote presentations

Develop creative concepts for trade fair booths and other onsite experiences

Produce concepts short-form videos for social and ads (concept, script, edit, captions)

Build LinkedIn formats

Create Linkedin ad creatives that perform

Flagship & premium content

Own our flagship research, like an annual AI Adoption Report built to a scientific standard

Concept and organize standout industry events

Build collaborations with high-profile corporate influencers

Create other premium, authority-building assets that make Bots & People the reference point for enterprise AI adoption

Build the content machine

Build a scalable content operation

Own the content calendar end to end, independently, prioritizing the assets that impact revenue.

Design repeatable workflows, prompts, and templates so we produce high-quality content faster.

Set the creative and brand and editorial standard for everything we publish

Use AI but avoid AI slop please ;)

Work closely with our delivery team and trainer pool to create and recycle content.

Creative direction & no more boring

Bring original ideas, formats, and angles

Turn dry enterprise topics (AI adoption, upskilling, change management) into no more boring content

Own the brand voice across every channel

What success looks like

Flagship pieces (reports, events, collaborations) that the industry shares.

A content machine that consistently ships high-quality, on-brand assets at speed

Your main KPIs are impressions and conversations into generated meetings.

Qualifikation

Must-haves

German and English language skills

Proactive and self-driven: you come with new ideas, execute them without being chased, and stand behind your work.

Hands-on experience/knowledge with paid ads (LinkedIn and other platforms).

Track record of premium, authority-building content: research reports, flagship events, or high-profile thought leadership

Several years in content marketing (think 3-4+), across writing, visual, and video formats in a B2B marketing team (ABM, Multi-Channel campaigns)

Genuinely excited to build with AI: you already use Claude or similar tools and want to push how far they go for content

Comfortable working with senior external stakeholders and high-profile influencers, and holding your own with them

Strong creative range and a portfolio of shipped work that proves you do the opposite of boring

Hands-on maker: you produce content yourself (copy, presentations, video, social) and iterate fast

Structured and reliable: you manage multiple formats and deadlines and keep people in the loop

Nice to have

EdTech experience

Background in a storytelling-heavy field such as journalism, copywriting, video or documentary production, or podcasting (you know how to find a story and tell it)

Research or data-storytelling chops, or an academic/scientific background, for report-grade content

Experience producing live events or conferences

Experience with HubSpot and marketing/automation tools

Experience building AI agents or automated content workflows

Benefits

What you get

You work with the best AI tools on the market (Claude, Microsoft Copilot, and whatever comes next)

You shape how an entire category talks about AI adoption

You work directly with the founder in a small, high-trust team where your ideas ship fast

You create content for and with some of Europe's biggest enterprises, including Deutsche Telekom, Daimler Truck, and Siemens Energy

You get our full support in building your personal brand and becoming a recognized voice in enterprise AI

You work flexibly from our Berlin base, with room for remote work

No more boring

At Bots & People, "No More Boring" is the principle behind every training we run, and we hold our own content to exactly the same standard. If you are the kind of person who gets genuinely annoyed when a brilliant idea ends up as another lifeless corporate PDF, you will feel right at home here. You will have the tools, the creative freedom, and real enterprise stories worth telling, and we will back you to make work that people actually remember. Show us what you can do.

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