Senior Direct Editor & Ad Designer

Create Ads That Stop the Scroll and Drive Results

Are you a senior video editor who understands that great advertising is about more than making content look good?

Do you know how to build a strong hook, maintain viewer retention, and turn raw footage into creative that drives conversions?

We are looking for a Senior Video Editor & Ad Designer with strong experience in Direct Response, DTC, and Performance Marketing.

This is not a traditional video editing role. You will be responsible for creating, analysing, and continuously improving high-performing advertising creative. Rather than spending your time on repetitive administrative tasks, you will have the freedom to focus on creative production, testing, research, and performance.

What You'll Do

Create High-Performing Ads

Produce high-volume video and static ads for Meta and other paid social platforms.

Transform UGC, raw footage, product B-roll, AI-generated assets, and creative briefs into compelling advertising.

Develop multiple creative variations to test different hooks, angles, messaging, visuals, and formats.

Create ads that feel native to the platform while maintaining a high standard of production quality.

Build Strong Hooks and Retention

The first few seconds of an ad are critical. You will create attention-grabbing openings designed to stop the scroll and keep viewers engaged.

Your work will include:

Strong visual and audio hooks

Pattern interrupts

Fast, feed-native pacing

Punch-ins and dynamic cuts

Strategic B-roll

Retention-focused transitions

Visual and audio techniques that maintain attention

Visual and Sound Design

You will use your editing and motion design skills to strengthen the performance of every creative.

Responsibilities include:

Dynamic typography and captions

Motion graphics

VFX and compositing

Motion tracking

Masking and keying

Product cutouts and screen replacements

Strategic visual effects

Sound effects, music, risers, impacts, and transitions

AI-generated voiceovers and audio

Every creative decision should serve a purpose: attention, retention, or conversion.

Think Like a Performance Marketer

This role requires more than strong editing skills. You should be comfortable using performance data to understand why creative succeeds or fails.

You will analyse metrics such as:

Hook Rate

Hold Rate

Outbound CTR

CPA

Retention

Conversion performance

When an ad underperforms, you should be able to identify the likely creative issue and determine what needs to change.

For example:

Is the hook too weak?

Is the pacing too slow?

Is the message unclear?

Is the visual failing to capture attention?

Is the CTA getting lost?

You will use these insights to create stronger iterations and improve performance.

Creative Research and Competitive Analysis

You will regularly research successful advertising creative across:

Meta Ad Library

TikTok Creative Center

YouTube Shorts

Competitor advertising

Emerging creative formats and trends

You should be able to identify new hooks, editing styles, formats, pattern interrupts, UGC approaches, and other creative opportunities before they become saturated.

AI-Powered Creative

AI is an important part of the creative workflow. You will use AI tools to increase production speed, creative variety, and testing capacity.

Experience with AI tools for the following is highly valued:

Video generation

Image generation

Voiceovers

Audio

Creative research

Asset creation

Creative testing

What We're Looking For

Experience

5–10+ years of professional video editing or creative experience.

Strong experience in Direct Response, DTC, e-commerce, paid social, or performance marketing.

Agency or DTC experience is highly preferred.

Direct-Response Expertise

You understand:

Consumer psychology

Hooks and pattern interrupts

Retention

Creative angles

Calls to action

Conversion-focused storytelling

More importantly, you understand why an advertisement works, not simply how to make it look good.

Technical Skills

Expert-level Adobe Premiere Pro

Expert-level Adobe After Effects

Strong proficiency in CapCut Desktop

Experience with AI video, image, audio, and voice-generation tools

Comfortable working with creative analytics and performance data

Work Style

We are looking for someone who is:

Fast and efficient

Creative and highly detail-oriented

Data-driven

Comfortable working independently

Proactive in identifying opportunities

Able to manage a high volume of creative production

Focused on performance as well as visual quality

Portfolio Required

A strong portfolio demonstrating Direct Response and DTC advertising experience is required.

Your portfolio should include examples of:

Direct-response video ads

Static advertisements

UGC-based creative

AI-integrated creative

Strong hooks

Motion graphics and VFX

Dynamic typography and captions

Transitions and pacing

Sound design and SFX

Creative iterations and testing

Please note: Portfolios consisting primarily of cinematic work, music videos, corporate videos, or other non-DTC creative will not be considered.

The Opportunity

This is an opportunity for a senior creative who wants to do more than simply edit videos.

You will have the opportunity to research, create, analyse, test, and improve advertising creative based on real performance data.

If you are a senior editor who understands both creative production and performance marketing, and you want your work to be measured by results, we want to hear from you.

Apply with your portfolio and showcase your best Direct Response work.

Why Join Assist World?

100% REMOTE

$50 birthday bonus

$200 testimonial bonus

NO TRACKER. NO PROBLEM

Originally posted on Himalayas