Senior Digital Marketing & E-Commerce Growth Manager

Senior Digital Marketing & E-Commerce Growth Manager (Healthcare | Medical Supplies | SEO | AEO | GEO | Lead Generation) - Remote
Location: Remote / Work From Home
Employment Type: Full-Time
Industry: Medical Devices | Healthcare Products | Diagnostics | E-Commerce | B2B Sales
About the Role
We are seeking a highly experienced Senior Digital Marketing & E-Commerce Growth Manager to drive online sales, wholesale enquiries, inbound lead generation, and revenue growth across Australia.
This is a performance-driven growth role focused on generating measurable revenue outcomes through digital marketing, SEO, AI search optimisation, paid advertising, conversion optimisation, and sales funnel development.
You will be responsible for acquiring and converting customers across multiple channels including:

Pharmacies

Aged Care Facilities

Nursing Homes

Medical Centres

GP Clinics

Healthcare Providers

Occupational Health Providers

NDIS Providers

Corporate Health Programs

Government Procurement Teams

Medical Distributors

Healthcare Wholesalers

The successful candidate will own the complete digital growth strategy from traffic acquisition through to lead generation, customer conversion, retention, and revenue growth.
Key Responsibilities
Revenue Growth & E-Commerce

Increase online sales and overall website revenue

Improve website conversion rates

Increase Average Order Value (AOV)

Reduce cart abandonment rates

Implement upsell and cross-sell campaigns

Improve customer retention and repeat purchases

Optimise customer acquisition costs

B2B Lead Generation
Generate qualified enquiries and account opportunities from:

Pharmacies

Aged Care Providers

Nursing Homes

Healthcare Procurement Managers

Medical Centres

Allied Health Providers

Corporate Health Providers

Medical Distributors

Healthcare Wholesalers

Responsibilities include:

Landing page creation

Lead magnet development

Funnel creation

Conversion optimisation

CRM automation

Lead nurturing campaigns

Pipeline generation

SEO, AEO & GEO
Develop and execute strategies to improve visibility across:

Google Search

Google AI Overviews

ChatGPT

Gemini

Perplexity

Claude

Responsibilities include:

Technical SEO

On-Page SEO

Local SEO

Content SEO

Keyword Research

Competitor Analysis

Link Building

Answer Engine Optimisation (AEO)

Generative Engine Optimisation (GEO)

AI Search Visibility

Paid Advertising
Manage and optimise:

Google Search Ads

Google Shopping

Google Performance Max

Meta Ads

LinkedIn Ads

Retargeting Campaigns

Responsibilities include:

Campaign strategy

Budget management

Conversion tracking

Lead quality optimisation

ROAS improvement

Customer acquisition scaling

Sales Funnel Development
Build and optimise:

ClickFunnels

GoHighLevel Funnels

Landing Pages

Product Launch Funnels

Lead Capture Funnels

Wholesale Enquiry Funnels

Email Nurture Sequences

Abandoned Cart Campaigns

Focus on maximising:

Lead conversion rates

Sales conversion rates

Customer lifetime value

Revenue per visitor

Email Marketing & Automation
Manage:

Klaviyo

ActiveCampaign

Mailchimp

GoHighLevel

Responsibilities include:

Automated sales sequences

Lead nurturing workflows

Re-engagement campaigns

Customer retention campaigns

Promotional campaigns

Database growth initiatives

Website & E-Commerce Management
Experience with:

Shopify

WooCommerce

WordPress

Responsibilities include:

Product optimisation

Product page SEO

Conversion optimisation

Site speed improvements

User experience improvements

Customer journey optimisation

Ideal Offshore Candidate
We are specifically seeking someone with:

5+ years experience in E-Commerce Growth Marketing

5+ years experience managing Google Ads campaigns

Proven SEO, AEO and GEO experience

Proven experience generating inbound B2B leads

Experience scaling healthcare, medical, pharmacy, FMCG or regulated products

Experience building high-converting sales funnels

Strong analytical and reporting capabilities

Excellent written and spoken English

Ability to work autonomously and take ownership of revenue targets

Highly Preferred
Experience marketing:

Medical Devices

Healthcare Products

Pharmacy Products

Diagnostic Test Kits

Aged Care Products

Health & Wellness Products

Medical Consumables

Experience selling products such as:

COVID Self-Test Kits

Influenza Testing Kits

RSV Testing Kits

Diagnostic Products

Medical Consumables

will be highly regarded.
KPIs

Online Revenue Growth

Wholesale Leads Generated

Pharmacy Accounts Opened

Aged Care Leads Generated

Cost Per Lead (CPL)

Cost Per Acquisition (CPA)

Website Conversion Rate

Organic Traffic Growth

AI Search Visibility Growth

Return on Ad Spend (ROAS)

Email Revenue Generated

Customer Lifetime Value (LTV)

Success in the First 90 Days

SEO, AEO and GEO strategy implemented

Google Ads campaigns optimised

Sales funnel launched

Marketing automation deployed

Lead generation engine operational

Increase in pharmacy enquiries

Increase in aged care enquiries

Increase in wholesale account applications

Growth in online sales revenue

Improved website conversion rates

Only candidates with proven experience generating revenue, online sales, inbound leads, and measurable growth through SEO, AEO, GEO, paid advertising, and sales funnel optimisation will be considered.
Originally posted on Himalayas