Senior B2B Cold Email & Outbound Lead Generation Consultant for IT Services Agency

via Freelancer ·

Budget / Salary₹1,500–12,500
TypeFreelance project
LocationRemote
Posted1 hour ago
## About

Future Profilez is an IT services company specializing in website development, mobile app development, custom software, e-commerce solutions, and AI-driven applications.

We want to establish a structured B2B outbound lead-generation process to identify potential clients, initiate relevant conversations, and generate qualified project opportunities for our development services.

We are looking for an experienced consultant who can help us build this process, guide our team, and establish a system we can operate and improve independently.

## Scope of Work

1. Outbound Strategy and Targeting
- Define suitable target industries, business types, ideal customer profiles, and decision-makers.
- Recommend practical methods and tools for prospect sourcing, research, enrichment, and email verification.
- Help us identify businesses with a credible need for our development services.

2. Email Infrastructure and Deliverability
- Recommend suitable domains, mailboxes, sending platforms, and verification tools.
- Guide or implement SPF, DKIM, DMARC, warm-up, sending limits, and deliverability monitoring.
- Establish appropriate sending practices and troubleshooting procedures.

3. Campaign Planning and Messaging
- Develop a targeted cold-email strategy for our services.
- Guide email copywriting, personalization, segmentation, and follow-up sequences.
- Recommend a structured approach to campaign testing and optimization.

4. Performance Measurement
- Establish a process for tracking bounce rates, positive replies, qualified conversations, meetings, and sales opportunities.
- Explain how to assess campaign performance and decide when to improve, pause, or scale.

5. Team Guidance and Documentation
- Guide our existing team through implementation.
- Provide practical SOPs, checklists, and templates.
- Clarify which tasks the consultant will personally implement and which tasks our team will handle.

## Initial Engagement

We would like to begin with an assessment of our requirements, a recommended strategy, and a small, controlled pilot campaign. Based on the results and the quality of the process established, we may consider ongoing consulting and campaign optimization.

Please clearly outline your proposed deliverables, working approach, estimated timeline, and any additional tool or infrastructure costs.

## Required Experience

- Demonstrable experience with B2B cold-email outreach and lead generation.
- Experience with IT services, software development, SaaS, or similar B2B businesses is preferred.
- Practical knowledge of email deliverability, prospect sourcing, campaign strategy, and performance analysis.
- Ability to train a team and establish repeatable processes.

## Questions for Applicants

1. Describe a campaign you personally worked on, including the target audience, number of unique prospects, timeframe, positive replies, and qualified meetings or opportunities where available.
2. How would you approach generating project enquiries for an IT services company like ours?
3. Which parts would you personally implement, and which would you guide our team through?
4. What would you deliver during the initial engagement, and how would you evaluate the pilot?
5. Please share a relevant case study, anonymized campaign report, or sample SOP.

We value practical expertise, transparent reporting, and a sustainable process.
internet marketing telemarketing sales marketing email marketing lead generation b2b marketing consulting email campaign saas
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