Self Storage: Brand & Building Graphic Enhancement

Refine Existing Brand Identity & Building Graphics — Self Storage Asset

We are developing a new self-storage business in Australia, and seek an experienced freelance designer to professionalise an existing brand and architectural direction.

The founder will act as creative director. We already have logo concepts, architectural renders, colour studies, a distinctive fin motif and visual references. Your role is to refine these into a coherent identity, coordinated building scheme and reusable design assets.

Scope

1. Logo and identity

* Refine the existing symbol and wordmark: geometry, typography, spacing, proportions and optical balance.
* Develop primary, reversed and monochrome versions for signage and digital use.
* Resolve the brand colours and typography.

2. Building colour and brand application

* Develop a coordinated exterior scheme using supplied architectural views.
* Test neutral panel colours alongside the brand colours.
* Refine the central feature wall and fin composition, including their relationship to the identity.
* Resolve façade logo placement, scale and contrast.
* Present the complete scheme from two principal road-facing viewpoints, including relevant return walls.

The central feature and surrounding panels must work together. Our Australian architect handles the building design and construction documentation; this assignment covers visual design intent and graphic application.

3. Guidelines, files and developable assets

* Concise guidelines covering logo usage, clear space, minimum sizes, colours, typography and building applications.
* Fully editable source files in agreed native formats, plus AI/SVG/EPS vector assets where applicable, print-ready PDFs and transparent PNG exports.
* Organised, layered building mock-ups and reusable graphic elements that can be developed further for future sites, signage, website and marketing.
* Colour, proportion and placement specifications suitable for handover to our architect, fabricators and future designers.
* Details of any fonts or third-party assets requiring licences.

Deliverables must include usable working files and assets—not only flattened presentation images. Website development, structural engineering, fabrication and installation are excluded.

Working approach

We propose a paid first milestone: refine the existing logo and apply it to one supplied building view. If the collaboration works well, we will proceed with the remaining scope.

We welcome thoughtful improvements while retaining the established creative direction.

Experience required

Strong identity design, typography and vector skills, ideally with signage or environmental graphics experience. You should be comfortable working collaboratively with an involved founder and producing accurate, practical handover files.

Please include

* Three relevant projects, including signage or building applications if available, and your role in each.
* Your approach to refining existing concepts.
* Separate fixed fees for the paid first milestone and remaining scope.
* Timing, revision rounds, file formats and exclusions.

We value craftsmanship, practical judgment and a clear, fairly priced proposal. Please tailor your response to this brief.