Search Engine Ads Campaign

I’m ready to run a focused, data-driven advertising campaign on search engines and need an expert who can take the lead from strategy through optimisation. You’ll work with me to clarify the commercial objectives, translate them into a solid keyword plan, craft compelling ad copy, and make sure every click is tracked all the way to conversion.

We’ll be using Google Ads (and Bing if you recommend it) with proper conversion tracking via Google Tag Manager and Google Analytics. If you’ve had success lowering cost-per-acquisition, scaling profitable campaigns, or rescuing underperforming accounts, that experience will be invaluable here.

Deliverables I expect:
• Campaign plan covering keyword research, budgets, ad groups, and extensions
• Full account setup or rebuild, including negative keywords and audience segments
• Conversion tracking aligned with the site’s goals and any sales funnels
• Ongoing optimisation for at least the first month (bids, ads, search terms, A/B tests)
• A clear performance report with actionable insights

Please share examples of past search ads work, the tools you rely on, and a quick outline of how you’d hit the ground running. Let’s make sure every advertising dollar works harder.