Scientific Associate Product Marketing Manager

Our marketing team is looking for an associate product marketer to drive growth for existing solutions and our emerging product portfolio. In this entry role, you will work closely with our marketing team and product managers to ideate, develop, execute, and track the success of content and marketing campaigns and our go-to-market strategies. You will help develop product positioning and compelling messaging based on knowledge of features and benefits of our products and the understanding of our customer needs. You will also support product development projects to ensure that marketing campaigns are planned, prepared, and executed in a timely manner. Content writing skills will be used regularly in this role, both for active campaigns and general support of products, application areas and blogs to help provide visibility to our solutions. This person will understand the importance of stakeholder management and work well cross-functionally with Sales, R&D, Product Management, and other key groups.
What You'll Do:

Help achieve the financial and strategic business objectives for product marketing

Collaboratively develop marketing plans, content, and campaigns to drive business growth and support product managers on product launches to drive market adoption through our go-to-market strategies such as product positioning & messaging, content development, development of use cases, customer segmentation and personas

Write new web content, articles, and case studies to reinforce marketing objectives, visibility and engagement.

Support campaigns and new product launches by working with product managers, implementing strong digital marketing campaigns, web pages, advertising and social media marketing, event support, to create all necessary assets to support solutions

Support sales, product management, and marketing through sales tools, training and market expertise to ensure their ability to effectively position and sell products

Develop, track, and report marketing key performance indicators (KPIs) based on objectives and key results (OKRs)

Leverage AI-powered tools to streamline marketing workflows, support research and content development, and identify opportunities to improve efficiency and effectiveness.

Plan and coordinate live/tradeshow event activities as assigned

About You:

MA/MS/PhD or 5+ years of technical experience in life sciences

1+ years of experience in product marketing / product management / technical support preferred

Expertise in life sciences and a strong understanding of gene editing technology and molecular biology workflows

Strong understanding of customer needs in drug discovery & development, life science research, and/or molecular diagnostics organizations.

Exposure to developing, running, and tracking marketing campaigns that align with corporate goals

Exposure to product positioning and developing messaging that resonates with our target customers

Good working knowledge of marketing data, ability to translate data results into actionable improvement plans

Hands-on experience using generative AI tools for research, content creation, competitive analysis, or workflow optimization, with the ability to critically evaluate outputs for accuracy and quality is preferred

Great problem solver with exceptional written and verbal communication skills

Great creativity to develop unique campaigns that drive our businesses

Fluency in Microsoft is required; knowledge of Google tools, HubSpot, Salesforce, and Biorender is preferred

Company Perks & Benefits:

Medical, Dental, and Vision Benefits

401k Program

Paid Parental Leave

Flexible Paid Time Off

Education Reimbursement Program

Our Mission

Synthego is a pioneering force in the biotechnology industry, dedicated to advancing the frontiers of CRISPR cell and gene therapies through cutting-edge CRISPR technology and expertise. Our mission is to provide unparalleled access to best-in-class CRISPR solutions at scale, empowering agility in life science research and development from discovery through clinical trials. From streamlined approaches to licensing through full technical and regulatory support from our industry-leading experts, Synthego is enabling greater access to CRISPR technology driving to improved outcomes in patient therapeutic treatments.
Originally posted on Himalayas