Scale Facebook Ads for e-Commerce

I’m growing Spider Slayor, a household tool that helps people remove spiders and other insects quickly and calmly. Our Facebook Ads account is already running, but sales aren’t matching the traffic we’re paying for—conversion rates are our biggest pain point. I need an experienced performance marketer who can jump in on an hourly basis and turn that around.

Your first task will be to audit the current campaigns, pixel setup, and audience structure, then outline the quickest wins for lowering cost-per-purchase and lifting ROAS. From there I expect:

• Fresh, test-ready ad copy and creative concepts tailored to our product’s unique value.
• Clear recommendations (in plain English) on landing-page tweaks that will nudge visitors to buy.
• Accurate conversion tracking inside Business Manager and Google Analytics so every decision is driven by data.
• Ongoing optimisation—bid strategies, budgets, audiences, and creative tests—aimed squarely at profitable sales rather than vanity metrics.

You’ll have room to propose additional funnels (retargeting, lookalikes, UGC-style video, etc.) and, once Facebook is profitable, we can explore expanding winning concepts to YouTube Shorts.

This is an open-ended, hourly engagement. If you have a proven record of scaling e-commerce brands on Facebook, enjoy digging into numbers, and can communicate insights clearly, let’s talk.