Scale Celvane’s D2C E-Commerce Growth

Project Title:
E-Commerce Growth Strategist & Performance Marketer to Scale Celvane to ₹5 Lakhs/Month (Prepaid + COD)

Project Overview:
Celvane (fashion & lifestyle brand) is looking for an experienced e-commerce growth strategist and media buyer to build, launch, and optimize our acquisition funnel to reach ₹5,00,000 in monthly gross merchandise value (GMV) with a balanced 50% Prepaid / 50% COD split.

Key Deliverables:

1. Store Conversion & Checkout Optimization:
- Audit and optimize the storefront (Shopify/lightweight stack) for maximum mobile conversion rate (target: 2.5%+).
- Integrate an Indian payment gateway (Razorpay/Cashfree) with 1-click UPI checkout.
- Configure COD verification and risk filters (OTP verification / automated WhatsApp confirmation) to restrict Return-to-Origin (RTO) below 20%.

2. Paid Customer Acquisition (Meta / Instagram Ads):
- Build, launch, and manage Advantage+ Sales Campaigns on Meta.
- Conduct creative testing for 10–15 short-form video hooks (Reels/UGC styling formats).
- Maintain a minimum target blended ROAS of 3.0x to 3.5x.

3. Retention & Order Recovery Automation:
- Set up automated WhatsApp sequences for abandoned carts and prepaid incentives (e.g., offering an instant ₹100 discount to convert COD orders into prepaid).
- Implement post-purchase tracking updates to reduce delivery refusals.

Requirements:
- Proven track record scaling Indian D2C fashion or lifestyle brands to ₹5L+ monthly GMV.
- Deep expertise in managing COD cash flow and mitigating RTO losses.
- Please share live case studies or dashboard screenshots showing verified ROAS and ad spend.

Budget & Structure:
- Fixed monthly retainer + tiered performance bonus based on delivered net revenue milestones.