Saudi Expat Nanny Ads Setup

The task is to launch and optimise a Facebook Click-to-WhatsApp campaign that puts our caregiver agency in front of expatriate nannies and live-in caregivers already living and working across Saudi Arabia. The single success metric is a steady flow of qualified WhatsApp enquiries that our agency team can immediately handle.

Scope of work
I’ll give you access to our Business Manager and the dedicated WhatsApp number tied to the agency. From there you will:
• Research and define the right audience segments (country of origin, current city in KSA, work status, language, interests).
• Craft persuasive copy and visuals that speak directly to nannies and caregivers, encouraging them to start a WhatsApp chat for job placement and support.
• Build, launch and monitor at least three ad sets, split-testing creative, placement and budget allocation.
• Install and configure the Facebook pixel and conversion events so we can measure cost per enquiry with accuracy.
• Optimise daily for lower cost per WhatsApp click and higher chat-initiation rate.
• Provide a short weekly report covering spend, enquiries generated, and the next optimisation steps.

Acceptance criteria
• Campaign is live inside our account and fully owned by us.
• Tracking works and reports match WhatsApp message counts.
• Minimum of 50 genuine WhatsApp chats from nannies/caregivers in the first full week, with cost per enquiry trending down in subsequent optimisations.

Tools likely involved: Facebook Ads Manager, Business Manager, WhatsApp Business API, Pixel, Creative Suite (Canva, Adobe, or similar).

Everything—strategy notes, creatives, and reports—must be handed over in editable format so we can continue scaling once the target numbers are hit.