Sales & Profit Dashboard

via Freelancer ·

Budget / Salary₹12,500–37,500
TypeFreelance project
LocationRemote
Posted2 hours ago
Sales & Profitability Dashboard — Project Description

Overview
An interactive Excel-based dashboard that consolidates raw sales transaction data into real-time KPIs, breakdowns, and visualizations for tracking revenue, cost, and profitability performance across regions, product categories, time periods, and sales reps.

Objective
To give sales and finance stakeholders a single, self-updating view of business performance — eliminating manual pivot-table building and enabling faster, data-driven decisions on where revenue and margin are strongest or weakest.

Key Features

Live transaction table — a structured Excel Table capturing Date, Region, Category, Product, Sales Rep, Units Sold, Unit Price, and Unit Cost, with Revenue, COGS, Gross Profit, and Margin % calculated automatically via formulas.
KPI summary cards — Total Revenue, Total COGS, Gross Profit, Average Margin %, and Total Orders, all formula-linked to the underlying data.
Regional performance table — revenue, cost, and profit by region with color-scale conditional formatting to instantly flag high/low margin areas.
Category performance table — same breakdown by product category.
Monthly trend table — 24-month revenue and profit history for spotting seasonality and growth patterns.
Sales rep leaderboard — revenue, profit, and margin by individual rep.
Visualizations — bar chart (region), pie chart (category share), line chart (monthly trend), and horizontal bar chart (rep profit), all chart-linked to the summary tables.

How it works
All calculations use native Excel formulas (SUMIFS, SUMIF, IFERROR) referencing the transaction table — nothing is hardcoded. Updating or replacing the data in the Data sheet automatically refreshes every KPI, table, and chart on the Dashboard.

Tech/Tools
Microsoft Excel (.xlsx) — no macros, add-ins, or external tools required. Fully portable and shareable as a single file.

Deliverable
Sales_Profitability_Dashboard.xlsx — a two-sheet workbook (Data + Dashboard) currently populated with 420 rows of sample transaction data (2024–2025) for demonstration; ready to be repointed at real company sales data.
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