Sales & Marketing Consultant for a Consultancy (B2B, LinkedIn-led)

We are consulting agency servicing on Life Cycle Assessment, GHG accounting (Scope 1/2/3), EPDs, and CBAM/CSRD advisory. Our clients are manufacturers, packaging and FMCG companies, and industrial firms across India, the GCC and Europe.

The challenge: All our revenue so far has come inbound, through the founder's LinkedIn and referrals. We have no outbound function. We want a consultant to build the sales and marketing workstream and run it with us end to end.

What you'll do
1. Strategy: Build a B2B sales and marketing plan covering ICP, messaging, pipeline stages, KPIs and a 90-day roadmap. Target segments are India CBAM exporters, GCC industrial, packaging and FMCG, and Europe CSRD.
2. Outbound: Design and launch a structured outbound system, including account lists, LinkedIn and email sequences, and follow-up cadences.
3. Coach our LinkedIn commenting assistant: Set the rules and approach for strategic commenting that builds visibility and opens conversations with decision-makers.
4. Coach our new analyst on content: The analyst is technical (LCA/GHG) but new to content. You'll set up a content calendar, post formats, review workflows and feedback loops.
5. Execute with us: Join weekly reviews, track KPIs, improve proposal follow-up and conversion, and hand over documented SOPs.

Requirements
• Proven B2B sales or marketing experience, ideally in consulting, sustainability, ESG or industrial services
• Hands-on LinkedIn outbound and content experience
• Experience building repeatable processes, not just advising
• Comfortable working across India, GCC and European markets
• Strong written English

Nice to have
• Knowledge of CBAM, CSRD, EPDs or carbon accounting
• Experience with a small consultancy
• CRM or pipeline tracker setup

Deliverables
• Sales and marketing strategy document
• Outbound playbook and templates
• Guidelines for strategic commenting and for content development
• 90-day execution plan with KPIs
• Weekly hands-on support during the engagement

Engagement: long term, ~10–15 hrs/week extendable as needed.