Sales-Focused Promotional Video Editing

I have a batch of raw clips from a recent shoot plus a few gaps that still need coverage, and the end goal is a polished promotional video designed to drive leads and sales. I’ll provide the existing footage, branding assets, key messaging points, and a rough outline of the funnel where this video will sit.

Here’s what I need from you: shape the narrative, trim the best moments, colour-grade, add punchy motion graphics and on-screen calls-to-action, and—where my material falls short—create or source the extra footage/B-roll that keeps the story flowing smoothly. Stock video, simple product shots, or light animated segments are all acceptable as long as they blend seamlessly with what I already have.

Preferred tools are Premiere Pro and After Effects (or your equivalent professional suite) because I’ll want the project files for any later tweaks. The finished piece should export cleanly for both web embeds and social ads, with attention to pacing that drives viewers to click.

Delivery:
• 1 master edit (60–90 sec target length, unless the footage dictates otherwise)
• Separate social-cut variations if the aspect ratio needs to shift (e.g., 1:1 or 9:16)
• Source/working files neatly organised

Once I’ve reviewed the first rough cut, we can go through one or two rounds of focused revisions to be sure the call-to-action lands perfectly. Let me know your typical turnaround time and any questions about the footage so we can get started right away.