Sales-Focused Facebook Ads Campaign

My website, www.shrinkthatbelly.com, is ready to scale and I want Facebook ads to be the main growth engine. The single metric that matters is sales. I already know who I’m speaking to—both men and women aged roughly 25-65 who are looking for GLP-1 telehealth offers to trim their waistline—so I need you to translate that into high-performing campaigns.

Here’s what the engagement must cover:

• Strategy & Structure
– Map out a full-funnel campaign in Ads Manager, including prospecting, retargeting and upsell stages.
– Place and verify the Facebook Pixel (and any Conversions API events if you prefer) so every purchase is tracked accurately.

• Creative & Copy
– Supply multiple image or short-form video variants plus sharp ad copy that speaks to the pain points and outcomes of weight-loss seekers.
– Follow Facebook’s ad policies to keep the account in good standing.

• Optimization & Reporting
– Monitor daily, split-test audiences, placements, and creatives, and scale winning ad sets based on ROAS.
– Send concise weekly reports summarizing spend, purchases, cost per acquisition, and next steps.

Acceptance criteria:
1. Pixel fires correctly on all purchase events.
2. At least two prospecting and two retargeting ad sets launched within the first week.
3. ROAS numbers and recommendations delivered every week.

If you work comfortably in Facebook Ads Manager, know your way around look-alike audiences and interest stacks, and can prove past sales lifts, let’s get this campaign live.