Sales Focused Email Campaign

I need an experienced digital marketer who can plan, build, and optimise an email-marketing programme that directly drives revenue. The end goal is simple: measurably boost sales from both existing customers and fresh leads.

Here’s what I have in mind:

• Strategy & segmentation – define clear customer and prospect segments, map touch-points along the buyer journey, and outline frequency, cadence, and offers.
• Creative & copy – craft attention-grabbing subject lines, persuasive body copy, and strong calls-to-action that speak to repeat buyers as well as people who have never purchased before.
• Technical setup – build responsive templates in my current ESP (let me know which platforms you excel with), set up automation flows, and ensure deliverability best practices (SPF, DKIM, list hygiene, etc.).
• Testing & optimisation – run A/B tests on subject lines, send-times, content blocks, and offers; track open, click-through, and conversion metrics; and refine each send based on real-time data.
• Reporting – provide a concise weekly dashboard showing revenue attributed to the campaign, key engagement KPIs, and actionable recommendations for next steps.

Success for this project will be judged on clear, verifiable increases in sales-per-email-send during the engagement. If you have a proven track record of generating revenue through targeted email sequences, I’d love to hear how you would tackle this brief and what tools or frameworks you’d bring to the table.