Sales-Driven Social Media Launch

Facebook, Instagram and TikTok need to become the storefronts for my new e-commerce venture. I already have products ready; what is missing is a cohesive presence on these platforms and a paid-ad strategy that turns visitors into buyers.

Scope of work
• Set up and brand new pages on Facebook, Instagram and TikTok, ensuring consistent visuals, bios and links to my checkout.
• Plan a publishing calendar that balances images, short videos/reels and occasional text updates so each channel stays fresh and engaging.
• Create the first batch of on-brand posts (both static and video) and schedule them with relevant hashtags.
• Build and run targeted ad campaigns focused on direct conversions rather than mere reach; optimisation for look-alike audiences and retargeting is essential.
• Provide simple, clear reporting so I can see which creatives and audiences are actually generating sales.

Acceptance criteria
1. All three pages are live, fully branded and verified (where applicable).
2. At least two weeks of mixed-format content loaded in the scheduler.
3. Ads launched with conversion tracking in place and the first performance report delivered after seven days.

If additional networks such as Twitter become strategically useful, I’m open to recommendations once the core channels are performing.