Sales Development Representative (SDR) - Accounting & Financial Services

Pavago · via Himalayas ·

TypeFull-time job
LocationColombia
Posted3 hours ago
💼 Sales Development Representative (SDR) – Accounting & Financial Services | Remote | EST Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours (EST)
🚀 About the Role
At Pavago, one of our clients is hiring a Sales Development Representative (SDR) to drive pipeline growth and close opportunities within accounting, bookkeeping, and financial services industries.
This is not a traditional appointment-setting SDR role.
You’ll own a larger portion of the sales cycle, including:

prospecting

outbound outreach

discovery calls

lead qualification

demos

proposal discussions

closing smaller deals

You’ll work closely with service delivery and onboarding teams to ensure smooth client transitions after the sale.
The ideal candidate understands:

accounting and bookkeeping pain points

SMB financial operations

service-based sales

relationship-driven B2B conversations

If you can confidently run sales conversations end-to-end and thrive in performance-driven environments — this role is a strong fit.
🔥 What You’ll Own
Prospecting & Lead Research

Identify and research target businesses across industries such as:

churches

e-commerce

construction

home services

trucking

real estate

Build targeted lead lists using:

LinkedIn Sales Navigator

Apollo

online directories

prospecting tools

Research client pain points and tailor outreach messaging accordingly

Identify decision-makers and high-potential opportunities

Multi-Channel Outreach & Pipeline Generation

Execute outbound campaigns via:

cold email

cold calling

LinkedIn outreach

social channels

Engage prospects in meaningful sales conversations

Move leads toward discovery calls and conversion

Support inbound generation through:

Facebook campaigns

Instagram campaigns

lightweight paid social support

Maintain consistent follow-up cadence to maximize conversion opportunities

Discovery Calls, Qualification & Closing

Conduct discovery calls using frameworks such as:

BANT

MEDDIC

Identify:

operational pain points

accounting challenges

financial workflow inefficiencies

Present tailored accounting and financial service solutions

Run walkthroughs and demos using platforms such as:

Digits

CRM tools

financial workflow systems

Handle objections confidently and close smaller deals independently

CRM & Pipeline Management

Maintain organized CRM records in:

HubSpot

Salesforce

or similar platforms

Track:

outreach activity

deal stages

notes

follow-up schedules

Ensure no opportunities are lost due to poor follow-up

Maintain strong pipeline visibility and reporting accuracy

Reporting & Sales Performance Tracking

Monitor:

outreach activity

response rates

lead conversion

pipeline movement

ad performance

Provide weekly sales and pipeline reporting

Identify areas for optimization across outreach and sales processes

📊 What Success Looks Like

Consistent generation of qualified opportunities

Strong lead-to-close conversion rates

Healthy and organized sales pipeline

Fast and consistent follow-up execution

High CRM accuracy and reporting quality

Revenue contribution through closed deals

🧠 What Makes You a Strong Fit

You’ve sold accounting, bookkeeping, or financial services before

You’re comfortable running discovery calls independently

You know how to build trust quickly with SMB owners

You can balance outbound prospecting with inbound lead handling

You’re competitive, results-driven, and proactive

You take ownership of pipeline and revenue outcomes — not just activity metrics

✅ Must-Have Requirements
Experience

Proven B2B sales experience in:

accounting

bookkeeping

financial services

or closely related industries

Experience managing full sales cycles:

prospecting

qualification

demos

closing

Technical Skills

Hands-on CRM experience with:

HubSpot

Salesforce

or similar tools

Experience using outbound sales tools such as:

Apollo

Outreach

Salesloft

LinkedIn Sales Navigator

Familiarity with:

sales reporting

pipeline management

outreach automation

Communication & Execution

Strong written and verbal English communication

Comfortable speaking with U.S.-based SMB clients

Strong objection-handling and relationship-building ability

Self-motivated and comfortable working independently in remote environments

⭐ Nice to Have

Experience selling into:

SMBs

service-based businesses

operationally heavy industries

Familiarity with:

GoHighLevel

Digits

accounting workflow systems

Experience supporting or running:

Facebook campaigns

Instagram ads

inbound lead generation

Understanding of:

bookkeeping operations

accounting workflows

financial reporting pain points

🛠️ Tools & Platforms

HubSpot

Salesforce

Apollo

Outreach

Salesloft

LinkedIn Sales Navigator

Digits

GoHighLevel

Facebook & Instagram Ads

📅 What a Typical Day Looks Like

Research and build targeted prospect lists

Launch outbound outreach campaigns

Conduct discovery calls and qualify leads

Present accounting and bookkeeping solutions

Follow up consistently with active opportunities

Update CRM records and track pipeline movement

Monitor outreach performance and conversion metrics

In short:
You generate pipeline, build relationships, and close accounting and financial service opportunities through structured outbound sales execution.
📈 Key Metrics for Success (KPIs)

Qualified opportunities generated

Deals closed and revenue contribution

Lead-to-call and call-to-close conversion rates

Outreach activity and response rates

CRM accuracy and pipeline hygiene

Consistency of follow-up execution

🌟 Why This Role Stands Out

Full-cycle SDR ownership beyond appointment setting

Direct impact on pipeline and revenue growth

Opportunity to work closely with accounting and financial service businesses

High-autonomy sales environment with measurable impact

Exposure to:

outbound sales

discovery

demos

closing

pipeline strategy

Opportunity to grow into:

Account Executive

Sales Manager

Revenue Operations

Business Development leadership

🧪 Interview Process

Initial Screening Call

Recruiter Interview

Client Interview

Offer & Onboarding

👉 Apply Now
If you:

understand accounting and bookkeeping sales

can confidently run discovery calls and close deals

thrive in outbound and relationship-driven sales environments

want ownership over pipeline and revenue generation

this is a strong opportunity to grow within high-performance B2B sales.
Originally posted on Himalayas
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