Safari Social Media Overhaul

My boutique safari company is ready to transform its online presence across Instagram, Facebook and TikTok. The priority is clear: build brand awareness and grow a loyal following through memorable, visually-rich storytelling that captures the thrill of an authentic safari.

Because I have very little existing media, this assignment goes beyond simple scheduling. I need fresh ideas, original content creation and an end-to-end strategy shaped by someone who already understands wildlife, conservation and the nuances of safari travel.

Core scope
• Develop a monthly content strategy and posting calendar tailored to IG, FB and TikTok.
• Plan, script and edit short-form video (Reels/TikToks) plus supporting image carousels.
• Source or capture wildlife footage and guest-experience snippets where necessary, working with guides on the ground if remote support is required.
• Write engaging captions, tag partners, and optimise hashtags to maximise organic reach.
• Track performance in Meta Business Suite and TikTok analytics, then refine the approach monthly.

Acceptance criteria
– Consistent brand voice aligned with eco-friendly, high-end safari positioning.
– Minimum of 12 feed posts and 8 Reels/TikToks delivered per month, approved at least one week in advance.
– Monthly report outlining follower growth, reach, top-performing content and next steps.

Please highlight any previous safari or wildlife tourism accounts you have managed and the results achieved, as I value real sector experience.