SaaS MarTech Tracking & AI Automation

# MarTech & Performance Marketing Setup for SaaS (GA4, GTM, Google Ads, Meta Ads, AI Automation)

**Budget:** €800–1,500 fixed price
**Timeline:** Approximately 2–3 weeks
**Project type:** One-time implementation, with potential ongoing collaboration
**Location:** Worldwide

## About the business

Crotalia (www.crotalia.es) is a Spanish SaaS platform for livestock farmers. Users can register for free, connect their livestock data, receive a productivity and herd management diagnostic, and upgrade to a paid subscription.

We have a public website (www.crotalia.es) and a separate web application (app.crotalia.es), built using modern low-code/AI-assisted development tools, including Lovable.

We are looking for a hands-on MarTech specialist to implement a simple, reliable, scalable marketing measurement and automation system.

Our goal is to test paid customer acquisition through Google Search, Meta (Facebook/Instagram), Display and retargeting, using controlled advertising budgets.

## Scope of work

**1. Analytics and conversion tracking**
- Audit existing Google Analytics, Google Tag Manager, Google Ads and Meta configurations.
- Configure/fix GA4 and Google Tag Manager.
- Ensure attribution works across our marketing website and SaaS application.
- Implement and validate consent management and Google Consent Mode v2, respecting EU privacy requirements.
- Implement conversion tracking for the complete customer funnel:
- Website visits by traffic source and campaign.
- Clicks on "Free Diagnostic" / "Create Account".
- Registration started and completed.
- Livestock data connection completed.
- First diagnostic completed.
- Pricing or subscription checkout initiated.
- Paid subscription activated.
- Prefer reliable application/backend events for meaningful conversions, especially subscriptions.
- Avoid duplicate conversions and unnecessary tracking of personal data.

**2. Google Ads and Meta Ads**
- Review or configure Google Ads and Meta Business Manager integrations.
- Set up conversion actions, campaign tracking and retargeting audiences.
- Prepare an initial Google Search and Meta acquisition structure.
- Configure Display/retargeting where audience size and consent allow.
- Recommend a simple campaign naming convention and UTM structure.
- No advertising spend or campaign launch without our approval.

**3. Reporting and dashboard**

Build a simple Looker Studio dashboard showing:
- Traffic and new users by channel.
- Marketing spend, CPC and CTR.
- Landing-page-to-registration conversion.
- Registration-to-activation conversion.
- Paid subscriptions and attributed revenue.
- Cost per registration, activation and paying customer.
- Funnel conversion rates by channel/campaign.

**4. AI-powered marketing operations**

We want the system to be easy to operate with AI tools rather than require an expensive agency.

Please propose a lightweight solution using tools such as n8n, ChatGPT/OpenAI APIs, Google Ads reporting integrations or similar.

Minimum requirement:
- Automated weekly marketing performance report.
- AI-generated insights and suggested campaign improvements.
- Simple documented workflows that a junior marketing operator can maintain.
- Human approval for any campaign or budget modifications.

We prefer reliable, low-cost tools over complex enterprise MarTech platforms.

**5. Documentation and handover**
- Deliver a tracking/event specification and implementation documentation.
- Test the full conversion funnel end to end.
- Provide a simple operating guide.
- Record a walkthrough and deliver one handover session.
- All accounts, tracking assets, code/configuration and dashboards must remain under our ownership.

## Ideal candidate

- Strong hands-on expertise in GA4, GTM, Google Ads and Meta Pixel/CAPI.
- Experience tracking conversion funnels in SaaS or subscription businesses.
- Familiarity with Lovable, SPAs, modern web applications and backend conversion tracking.
- Experience with n8n and AI-powered reporting workflows.
- Comfortable collaborating with our AI-assisted development workflow (Codex/Lovable) for application changes.
- Able to explain technical choices clearly and avoid unnecessary complexity.

## How to apply

Please include:

1. Two examples of comparable SaaS tracking or MarTech implementations.
2. Your proposed technology stack, especially for AI automation.
3. How you would track a user from ad click to paid subscription across two subdomains.
4. Your fixed-price quote, expected timeline and exclusions.
5. What you would need from our development team.

Please start your proposal with **"CROTALIA TRACKING"** so we can distinguish tailored proposals from generic applications.

We are not looking for social media content creation, SEO services or a large agency retainer. The priority is a working measurement, advertising and AI-assisted marketing operations system.