SaaS Growth & Digital Marketing Manager
Budget / Salary$30–250
TypeFreelance project
LocationRemote
Posted1 hour ago
We are a U.S.-based SaaS company preparing to launch a booking and business-management platform for appointment-based and service businesses. We are looking for a hands-on marketer to take ownership of our digital marketing, SEO/AEO, organic growth, content, social media, lead generation, and customer acquisition.
This is not a strategy-only position. We need someone who can research, plan, execute the work personally, measure results, and continuously improve performance.
Responsibilities:
* Develop and execute the overall digital marketing and customer-acquisition strategy.
* Conduct U.S.-focused market, competitor, customer, keyword, and search-intent research.
* Manage SEO, including keyword research/mapping, on-page SEO, technical SEO recommendations, metadata, internal linking, structured data, and Search Console.
* Improve visibility in traditional search and AI-assisted search.
* Identify SEO content and landing-page opportunities based on search demand and customer intent.
* Create and manage social media content across Instagram, TikTok, Facebook, LinkedIn, and other relevant channels.
* Develop content calendars, posts, short-form video concepts, educational content, product content, and campaigns.
* Research and build qualified prospect lists.
* Conduct organic email/social outreach and lead generation.
* Follow up with prospects and help move them toward demos, free trials, signups, and paying customers.
* Test messaging, acquisition channels, campaigns, offers, and marketing approaches.
* Collect prospect/customer feedback, questions, objections, and reasons for converting or not converting.
* Monitor GA4, Google Search Console, social analytics, traffic, leads, and conversions.
* Track results from acquisition source through leads, trials/signups, and paying customers where possible.
* Provide clear progress reports showing work completed, results, findings, and next actions.
* Provide developers with exact SEO/technical implementation requirements and verify implementation.
* Proactively identify new marketing and growth opportunities.
The platform serves appointment-based and service businesses broadly, with a strong initial focus on the U.S. Beauty market.
Ideal candidate:
* Experience marketing SaaS/software products.
* Strong SEO and organic-growth experience.
* Hands-on customer acquisition and lead-generation experience.
* Experience targeting U.S. customers.
* Strong social media and content-marketing skills.
* Experience with GA4, Google Search Console, and professional SEO/research tools.
* Able to conduct real SERP, competitor, keyword, and search-demand research.
* Strong written English and U.S.-market messaging.
* Reliable communication and proactive progress updates.
* Able to show measurable examples of previous SEO, lead-generation, and customer-acquisition results.
This is not a strategy-only position. We need someone who can research, plan, execute the work personally, measure results, and continuously improve performance.
Responsibilities:
* Develop and execute the overall digital marketing and customer-acquisition strategy.
* Conduct U.S.-focused market, competitor, customer, keyword, and search-intent research.
* Manage SEO, including keyword research/mapping, on-page SEO, technical SEO recommendations, metadata, internal linking, structured data, and Search Console.
* Improve visibility in traditional search and AI-assisted search.
* Identify SEO content and landing-page opportunities based on search demand and customer intent.
* Create and manage social media content across Instagram, TikTok, Facebook, LinkedIn, and other relevant channels.
* Develop content calendars, posts, short-form video concepts, educational content, product content, and campaigns.
* Research and build qualified prospect lists.
* Conduct organic email/social outreach and lead generation.
* Follow up with prospects and help move them toward demos, free trials, signups, and paying customers.
* Test messaging, acquisition channels, campaigns, offers, and marketing approaches.
* Collect prospect/customer feedback, questions, objections, and reasons for converting or not converting.
* Monitor GA4, Google Search Console, social analytics, traffic, leads, and conversions.
* Track results from acquisition source through leads, trials/signups, and paying customers where possible.
* Provide clear progress reports showing work completed, results, findings, and next actions.
* Provide developers with exact SEO/technical implementation requirements and verify implementation.
* Proactively identify new marketing and growth opportunities.
The platform serves appointment-based and service businesses broadly, with a strong initial focus on the U.S. Beauty market.
Ideal candidate:
* Experience marketing SaaS/software products.
* Strong SEO and organic-growth experience.
* Hands-on customer acquisition and lead-generation experience.
* Experience targeting U.S. customers.
* Strong social media and content-marketing skills.
* Experience with GA4, Google Search Console, and professional SEO/research tools.
* Able to conduct real SERP, competitor, keyword, and search-demand research.
* Strong written English and U.S.-market messaging.
* Reliable communication and proactive progress updates.
* Able to show measurable examples of previous SEO, lead-generation, and customer-acquisition results.
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