Rush Senior Living Marketing Inserts

Graphic Designer Needed: Two Double-Sided Senior Living Marketing Inserts | Rush Project

We are seeking an experienced graphic designer to create **two coordinated, professional, double-sided marketing inserts** for Avanti Senior Living, a premium senior living operator in the United States.

**This is a rush project with a required turnaround of 1–3 business days. Please provide a fixed-price quote for the complete project.**

## About Avanti Senior Living

Avanti Senior Living is an upscale senior living company offering assisted living and memory care. Our brand is modern, sophisticated, warm, and hospitality-driven. Our marketing materials emphasize personalized care, meaningful experiences, innovation, and quality of life.

We have an established brand identity and an existing collection of professionally designed marketing inserts. These new pieces must coordinate closely with those materials and look like they belong to the same collection.

We are not looking for a new creative direction or brand redesign.

## Project Scope

We need two separate, double-sided, US Letter (8.5" × 11") marketing inserts, for a total of four designed pages.

**Insert 1: Teton Technology Overview**

Teton is an innovative, AI-enabled technology used to support personalized resident care.

This insert will introduce the technology to prospective residents and families, highlighting:

- Personalized care and greater insight into resident well-being
- Enhanced safety and fall awareness
- How the technology supports caregivers
- A simple explanation of how Teton works
- Resident privacy and dignity

The front will include a large lifestyle photograph, an introductory paragraph, and three benefit sections. The reverse will focus on how the technology works and privacy.

**Insert 2: Teton Frequently Asked Questions**

This is a companion insert designed to answer common questions from residents and families.

It will cover topics such as:

- How the technology works
- What residents experience
- Privacy and information access
- Audio and activity sensing
- Caregiver alerts and response
- How the technology supports, rather than replaces, personal care

This piece will be more text-focused and should be easy to read, well-organized, and visually sophisticated without feeling crowded.

The two inserts should coordinate with one another while also matching Avanti's existing marketing collection.

Brand and Design Requirements

We will provide our brand guide, approved colors, logos, fonts, existing brochure samples, and visual concepts for both inserts.

Our design direction includes:

- Elegant, editorial-style layouts with a premium senior living aesthetic
- Sophisticated typography with a clear hierarchy
- Bodoni-family serif headlines, Brotherside Signature script accents, and Lato body copy, using the supplied font files and brand references
- Selective use of script typography, not excessive cursive
- Warm, inviting photography featuring authentic human connection
- Clean rectangular design sections with straight edges
- Thoughtful spacing and excellent readability
- Coordinated use of muted teal, charcoal blue, burgundy, rust, cream, and restrained gold accents
- Proper placement and sizing of the Avanti Senior Living and Teton logos

**Important design restrictions:**

- No icons or generic infographic symbols
- No decorative waves, swirls, curved color blocks, or rounded-corner sections
- No excessive use of colors or competing accent colors
- No generic corporate flyer or template appearance
- No redesign or recreation of our existing logos
- No AI-generated imagery without prior approval
- No unnecessary changes to the supplied marketing copy

The final pieces should look as though they were designed by the same designer who created our existing Avanti inserts.
Materials We Will Provide

We will supply:

1. Avanti Senior Living brand guide, including color palette and typography
2. Avanti Senior Living and Teton logos
3. Font files, including Brotherside Signature and Bodoni-family fonts
4. Examples of existing Avanti marketing brochures and inserts
5. Visual mockups showing the intended layout and overall design direction
6. Final written copy for both inserts
7. Approved photography or guidance on image selection

The visual mockups are intended as design references. We expect the freelancer to refine them into polished, professional, production-quality materials.
Required Deliverables

The designer must provide:

**1. Print-ready PDFs**

- Two separate PDFs, one for each double-sided insert
- Two pages per PDF, front and back
- US Letter finished size: 8.5" × 11"
- 0.125" bleed on all sides
- Crop marks and appropriate safe margins
- CMYK color format
- Images at 300 DPI effective resolution
- Embedded fonts
- Professionally prepared for commercial printing
- Final preflight review to check for production issues

**2. Editable Design Files**

- Adobe InDesign (.INDD) source files
- Packaged linked images, graphics, and fonts where licensing permits
- All necessary assets for future editing
- Files organized and labeled clearly

**3. Digital PDFs**

- Clean, high-quality PDFs without crop marks or bleed
- Suitable for email, website use, and digital distribution

Printer-specific requirements will be provided if needed.

Timeline and Revisions

This is a priority project.

- Initial design concepts: Within 24–48 hours of receiving all materials
- Final approved files: Within 1–3 business days, subject to timely feedback
- Include at least two rounds of revisions in your quote

We will provide consolidated feedback promptly to help maintain the timeline.

## Designer Qualifications

We are looking for someone who has experience creating high-quality, professionally printed marketing collateral.

Experience with luxury brands, hospitality, healthcare, senior living, or premium lifestyle marketing is a plus.

You must be proficient in Adobe InDesign, have strong typography and layout skills, understand commercial printing requirements, and be comfortable working within an established brand system.

Attention to detail is extremely important. We expect accurate spelling, consistent typography, proper logo usage, clean alignment, and professional production files.
Please Include in Your Proposal

- Your **fixed-price quote for both inserts**, including revisions and all final deliverables
- Confirmation that you can meet the 1–3 business day timeline
- Examples of comparable brochures, marketing inserts, or other print collateral you have personally designed
- Confirmation that you work in Adobe InDesign and can provide packaged editable source files
- Your availability to begin immediately

We are looking for a reliable designer who can deliver polished work efficiently. There may be opportunities for additional projects if this engagement is successful.