RUO Peptide Campaign Launch

I need a seasoned marketer who already speaks the language of peptides and life-science research to map out and run a full-funnel campaign that turns qualified scientists into paying customers.

The end goal is clear: drive customer acquisition. To get there you will create an integrated strategy that pulls people in through social media and search-engine advertising, nurtures them with relevant content, and converts them with offers that respect the regulations around Research Use Only products.

Scope of work
• Craft a positioning-led marketing plan tailored to RUO peptides, including message framework, ideal customer profiles and a 3-month roll-out calendar.
• Build and manage paid search (Google Ads or equivalent) with tightly grouped peptide-keyword ad sets, negative keyword lists and conversion tracking.
• Develop social campaigns—particularly on the platforms you know deliver scientists and biotech buyers—writing copy, designing creative and optimising budgets in real time.
• Configure analytics so every click, form fill and sale is traceable back to its source; present weekly insight reports with clear next steps.
• Collaborate with our in-house team to supply landing page wireframes and email follow-ups that match the campaign narrative.

Acceptance criteria
1. Strategy deck with timelines, personas, channel mix and KPIs approved by me before launch.
2. Live ads and social posts that pass any platform compliance checks for RUO language.
3. First 50 qualified leads (or equivalent agreed metric) delivered within the campaign window, backed by analytics data.

If you have launched similar biotech or peptide campaigns and can hit the ground running with both paid search and social, I’d love to see a short note on your approach and two relevant case studies.