RunwayML Promo Video Creation

I need a short promotional video built entirely inside RunwayML that highlights Laundry Xpress and its sports-shoe cleaning service available across Bengaluru. Because this will be shown to the general public, the tone has to be lively and inviting while still feeling trustworthy.

Here’s what I’m looking for:
• Visual storytelling that quickly introduces the pain point—dirty sneakers—then shows our pickup-and-delivery cleaning solution in action.
• On-brand colour palette (orange-blue) and upbeat background music from RunwayML’s royalty-free library.
• Brief supers or captions calling out “Free pickup & drop”, “Eco-friendly products”, and “Delivered in 48 hrs”.
• Final export in 16:9 Full-HD MP4 plus the editable RunwayML project link so I can tweak text later.

Acceptance criteria
– Runtime between 30-45 seconds.
– All footage, motion graphics and audio must be licensed or generated inside RunwayML.
– No watermarks; smooth transitions; balanced audio levels.

If you already know your way around Runway’s Gen-2 video tools and can deliver a polished piece that matches the above, let’s get started right away.

Prompt:
Create a realistic, premium 30-second social media advertisement for Laundry Xpress promoting its sports shoe cleaning service in Bengaluru.

Visual direction: Clean commercial photography, soft studio lighting, detailed fabric textures and smooth camera movement. Feature the same white mesh sports shoes with light-grey panels throughout. Use the attached Laundry Xpress logo’s colours for graphics and the final background.

Clip 1 — 0–5 seconds: The problem
A pair of dusty white sports shoes rests on a clean workbench. Road dirt is visible around the soles and mesh. The camera slowly pushes closer, drawing attention to the dirt and textured fabric. The shoes remain stationary. One continuous, realistic shot.
Editing caption: “Your favourite kicks need a refresh?”

Clip 2 — 5–10 seconds: Cleaning begins
Close-up of a gloved hand gently brushing the mesh upper of one shoe with a soft shoe-cleaning brush. Small amounts of cleaning foam move naturally across the surface. The shoe rests securely on the workbench. The camera remains steady, focusing on the careful brushing action.
Editing caption: “Give them expert care.”

Clip 3 — 10–15 seconds: Attention to detail
Macro close-up of a gloved hand brushing along the textured outer sole and its grooves. Small, controlled movements show careful attention to the edges. The camera slowly tracks along the sole, keeping the brush and surface sharply focused.
Editing caption: “Care in every detail.”

Clip 4 — 15–20 seconds: Finishing touches
Close-up of a gloved hand gently wiping the shoe’s midsole with a clean microfibre cloth. The cloth moves smoothly along the edge, revealing the cleaned surface. Soft lighting highlights the shoe’s original texture and shape. One continuous shot.
Editing caption: “A fresh look for your next step.”

Clip 5 — 20–25 seconds: The reveal
The same pair of cleaned, dry sports shoes sits neatly side by side with the laces arranged. The camera makes a slow, subtle arc around the pair. Show realistic mesh, stitching and soles, retaining the shoes’ original character and signs of wear.
Editing caption: “Sports Shoe Cleaning by Laundry Xpress”

Clip 6 — 25–30 seconds: Booking message
The cleaned sports shoes sit in the lower third of a simple studio composition. Leave clear space above them for branding. The camera remains still, creating a calm final frame.
During editing, place the attached original Laundry Xpress logo prominently above the shoes.
Final text: “Book your sports shoe cleaning today.”
Website: “laundryxpress.in”

Branding: Place the original logo as a small, fixed overlay throughout the video and enlarge it on the final frame. Preserve its supplied proportions, colours and lettering.

Audio: Add light, upbeat instrumental music licensed for advertising, with subtle brushing and wiping sound effects.

Voiceover:
“Your favourite sports shoes go through a lot. Give them the care they deserve with Laundry Xpress. From dusty days to a fresh look, step out with confidence. Book your sports shoe cleaning today.”