Revamp Kore Brand Book

Our story, what we stand for and Go to market strategy is completed, however it doesnt reflect in our brand book. It still feels rough around the edges. I want a fresh set of eyes to review every page and push it to the next level. He/she should also provide their own ideas for upgrades based on the story/what we stand for. This can be through new fonts, brand colours or anything you feel would be needed. Also this is a time sensitive project so the earlier we can close the better.

What I need upgraded
• Visual design – a modern look and feel that still reads “Kore,” with better use of our colour palette, correct fonts, and any missing graphic elements added.
• Content clarity – headings, copy blocks and examples laid out so information flows naturally and is easy to skim.
• Consistency – every page must follow the same grid, margin, and typographic rules, fully aligned with the master brand guidelines.

Scope of work
1. Audit the existing brand book (currently in PDF) and list the improvement opportunities. The brand book might need to be redesigned completely.
2. Apply a cleaner, more contemporary style: refreshed colour hierarchy, balanced white space, refined iconography, and an improved page-to-page layout.
3. Ensure brand colours and typefaces are used correctly, replacing any off-palette tones or rogue fonts you spot.
4. Analyzing gaps in the narrative mentioned in the brand book and the way in which we are planning to cater to the public and suggesting solutions.
4. Rewrite or re-order copy where needed so tone, terminology, and section flow feel unified.
5. Supply final files: print-ready PDF plus the fully editable source file (Adobe InDesign preferred; Illustrator pages acceptable if you explain the structure).

Acceptance criteria
• All pages reflect the approved Kore palette and fonts.
• Layout grid is consistent throughout.
• No spelling, grammar, or style inconsistencies remain.
• Final PDF passes a quick-print check with bleed and safe margins intact.
• The brand book is approved from all aspects.

I will provide the current brand book, logo assets, colour codes, and any missing imagery as soon as we start. Let me know your typical turnaround time for the first draft and how many revision rounds are included.