Restore Lost Product Keyword Traffic

Last year, a handful of core product-related keywords were pulling in well over 300 clicks during this same reporting window; today each of them sits at zero. Only minor content tweaks have been made in the interim, and all three major optimisation pillars—on-page, off-page and technical SEO—are already in play, yet the slide continues.

I need a rapid-fire investigation that pinpoints exactly what choked the visibility and an actionable fix that reverses it fast. Expect to work with Search Console, Analytics, Screaming Frog, SEMrush (or equivalent) to uncover indexing issues, cannibalisation, algorithmic hits, or tracking errors I may have missed.

Deliverables (must be completed, nothing extra):
• Root-cause report identifying why the product keywords lost clicks
• Step-by-step recovery plan with priority actions and estimated timelines
• Implementation of quick-win fixes where access can be granted immediately
• Verification of keyword re-indexing and a concise follow-up report showing restored impressions/clicks

Acceptance criteria: a clear upward trend in Search Console for the affected queries within the agreed monitoring window and full documentation of every change made.