Residential Construction Leads via Social

I need a results-driven marketer to attract qualified residential construction prospects for my company using paid social media advertising. Social is the only channel that has brought me dependable inquiries in the past, so the entire focus of this engagement is Facebook and Instagram.

Here’s what success looks like to me:

• Research and identify homeowner-centric audiences in my service area
• Build and launch high-converting campaigns (Meta Ads Manager) with compelling copy, static images or short video, and clear calls-to-action that drive users to my quote request form or direct message
• Actively optimise bids, budgets, and creatives throughout the week to keep the cost per lead competitive
• Supply a weekly report summarising spend, reach, clicks, CPL, and—most importantly—how many leads meet my qualification criteria (project budget, timeline, location)
• Deliver the raw lead list in CSV/Google Sheet so my sales team can follow up instantly

If you have a proven track record of filling residential construction pipelines through Facebook and Instagram ads, I’m ready to move quickly. Share a brief note about campaigns you’ve run in a similar niche, the typical CPL you achieved, and how soon you could launch once assets are approved.